This is part two of the discussion on how to grow a philanthropic organization.
Demonstrate Your Impact
Building trust is also vital when it comes to establishing a charitable organization. A study by Root Cause revealed that 75 percent of donors ask for information about an organization’s impact before making a financial contribution. This is significantly higher than the 68 percent looking for information about an organization’s overhead costs and 63 percent looking for information about an organization’s social issues.
One of the most critical factors you should consider when establishing a charitable organization is making sure that the organization is transparent. This is very important because it lets donors know that the money they give goes directly to the cause. For instance, through the website of DonorsChoose.org, donors can see the exact titles of the books an organization has sent to the classroom. They can also see the thank-you notes that the students write after reading the books.
Since the inception of DonorsChoose.org, the organization has been committed to providing transparency and accountability to its donors. This is because they know they can see their impact and make an informed decision when giving.
Stick to Basics
Although it may seem like the basics are boring, these things will work when you start a charitable organization. While trying new social media platforms or methods may be tempting, you should not prioritize these things over the organization’s fundraising fundamentals.
New tools may be tempting, but they should not be considered a replacement for the organization’s existing resources. Instead, they should be focused on developing a deeper understanding of the relationship between donors and the organization. When you deeply understand the relationship between the organization and its donors, you can make an informed decision regarding investing in new technology.
One of the essential factors that you should consider when it comes to establishing a charitable organization is developing a solid direct mail acquisition strategy. Although it may seem daunting, Grow noted that it is crucial to be smart about it. She said that one should be able to understand the market, and the other should compensate for what is beyond their expertise.
One of the most critical factors you should consider when establishing a charitable organization is developing a robust direct mail acquisition strategy. This strategy should be able to generate solid leads and grow the relationship with its donors.