Muhammad Babangida is a committed philanthropist from Nigeria

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How to Find Grants for Your Nonprofit

Getting the funding to grow a nonprofit can take time and effort. However, creating multiple income streams can help stabilize your finances and establish a successful foundation. One of these is grants.

How to find grant funding for nonprofits 

Unlike loans, grants do not have to be paid back. They have a few strings attached that you must follow once the grant has been awarded.

Grants can be substantial, which means they can provide you with many resources for various tasks, such as planning events and budgeting.

Getting a grant can boost your organization’s credibility and attract more media attention. 

Before applying for a grant, you must first find out about the various opportunities available to your nonprofit. The grant criteria will depend on your organization’s mission, location, and associations.

Write your nonprofit’s mission statement to help you define its goals. This will help you communicate what your organization’s objective is.

Some foundations provide grants to organizations focused on specific environmental or healthcare issues.

Your mission statement should also include details about how your organization will be categorized and how it will address a specific problem.

Location

Community foundations often provide grants to organizations in certain regions. For instance, they may give grants to city, county, or state groups.

Size

In addition to the location, community foundations consider another important factor when choosing grant recipients is the group’s size and mission.

Mission

Another type of grant that a community foundation can give is to groups focused on similar principles. Usually, these grants focus on religious, cultural, or educational groups. For instance, a community foundation may assist groups focused solely on Jewish values.

These three guides will help you find grant terms you can use in your search.

Start by going to Grants.gov, a website that provides information about federal grants for nonprofits. It also has a mobile app that can help you find grant opportunities.

The Grants Learning Center can also help you learn more about the various aspects of a grant, such as its eligibility and policies.

Another great resource is GrantWatch, a website with over 6,000 grant opportunities from various funding sources, including corporations, foundations, and state and federal governments.

Another great resource is Instrumentl, a platform that allows users to track, research, and discover grant opportunities. This platform enables users to search for grants based on location and focus area. It also allows users to browse various foundations by their total giving and category.

Another excellent resource for grant searches is Grantli, which provides users with various tools and resources. This website mainly focuses on educational courses. It also lists state resources, government offices, funding opportunities, and other resources.

Another resource you can use to search for grants is Candid, a well-known website with a list of celebrities and prominent individuals.

The Foundation Center, Guidestar, Fund Director Online, GrantCraft, and Funding Information Network are all under one roof on the Candid platform.

What Is a Nonprofit Consultant?

A non-profit consultant helps organizations with various issues, such as fundraising, strategy, and management. They can also provide advice on organizational design, marketing, and technology.

Rather than being associated with donors or philanthropists, non-profit consultants are experts in their field. These individuals have the necessary knowledge to help organizations grow.

When it comes to growing a non-profit organization, choosing a consultant with the necessary skills and knowledge to help is crucial.

These individuals can provide immediate assistance to improve the operations of a particular organization. Their fixed prices allow them to provide effective and efficient services.

Some of the services that a consultant can provide include: planning for the future of a particular organization’s donor base, designing an organizational chart, developing a strategy for growth, and improving processes related to fundraising.

Although consultants might cost more, they can yield more effective results if they have the necessary skills and experience.

Consultants can help develop strategies that can be sustainable and scalable, and they can also help raise funds for a particular organization through their connections with foundations and donors.

Many non-profits need help with funding and resources. A fundraising consultant can help them overcome these issues by developing effective strategies and managing their relationships with donors.

With the help of a fundraising consultant, a non-profit organization can grow its donor base and increase its revenue by holding events. Unlike other consultants, they don’t take commissions, allowing them to focus on their core business and provide effective services.

Areas of non-profit fundraising consulting include:

  • One of the most critical factors that a good fundraiser should consider when establishing a relationship with potential donors is the size of their giving capacity.
  • Developing a fundraising strategy involves reviewing various aspects of the organization’s operations, such as the number of gifts, diversity of fundraising, and the capacity of donors.
  • When it comes to processing gifts, the organization must have good processes designed to make the process as simple and timely as possible.
  • A fundraising consultant can help an organization raise funds on its own. They can do so by developing a strategy and managing the various aspects of operations.

Marketing Strategy

When it comes to marketing, an organization usually requires the services of an outside consultant. Although other companies may have the necessary resources and knowledge, they may need help to implement their strategies effectively. Having a consultant can help an organization overcome these issues.

Contrary to popular belief, marketing consultants only charge an organization a little upfront. Instead, they usually charge on an ongoing basis and get paid for the projects they complete.

Best Podcasts for Grant Writers

For grant writers who are looking to improve their skills or learn more about the grant writing process, many resources can help.

One of the most effective ways to improve one’s knowledge about grant writing is by listening to podcasts. These free programs can help non-profit organizations develop grant-writing strategies. These programs cover a wide range of topics, including master classes and high-level topics.

Behind the Grantmaker’s Curtain by Instrumentl

Instrumentl, a leading grant-focused expert, hosts a weekly podcast that features a special guest discussing the various aspects of grant writing. As it tackles a vital topic, the program is part of the conversation of some of the most prominent individuals in the non-profit world.

The programs cover various topics, such as the golden rule for successful grant applications and the importance of storytelling.

It is designed to make grant writing more approachable by featuring interviews with prominent philanthropy professionals.

Grant Writing Simplified by Teresa Huff

In her podcast, Teresa Huff talks about the various aspects of grant writing and advises experienced and beginner grant writers. Her approach is geared toward those who are just starting.

Teresa Huff’s website features various free training and resources, as well as coaching and mentoring opportunities. She is also a partner of Instrumentl.

Grant Writing & Funding by Holly Rustick

One of the most accessible options for grant writers is Holly Rustick’s approach. Her website also features a variety of podcasts geared toward new grant writers.

Holly offers a variety of master classes designed to help grant writers improve their skills. Her G.R.A.N.T.S Formula is a framework that explains the critical steps to securing grants.

Prospect Research Institute

The institute focuses on the non-profit sector and has various resources for grant writers. It also offers a variety of training courses geared toward grant writers.

This free podcast discusses various topics, such as artificial intelligence and cryptocurrency.

Nothing for Granted by Eliana

Nothing for Granted has gained a place among the top-ranking shows.

Eliana has a wide range of knowledge about grant writing, which is helpful for agencies and consultants. She also offers advice for new grant writers.

The audience for this show is mainly composed of consultants and freelancers. Eliana talks about the aspects of being both a consultant and grant writer.

Creating Passionate Volunteers

Are you a part of a local nonprofit or charity organization? Do you supervise and recruit volunteers?

If so, you’re aware of the vital role of non-paid workers in a community or charitable organization. 

You’ll also need to find volunteers who can help with various tasks, such as fundraising and IT.

You can use online and offline methods to recruit volunteers. Both ways can help organizations identify potential volunteers and determine how to utilize them to meet their needs.

A Good Match

Start by looking for volunteers who are passionate about their work and have the necessary skills and experience to meet the organization’s needs. For instance, childcare providers are ideal for one role, while construction workers are good at physical activity.

Online Recruitment

You can also post a call for volunteers on the organization’s website’s homepage. Make sure the form includes details such as the desired skills, experience, and physical demands.

You can also reach out to your supporters, donors, and partners by email. Ensure the link to the recruitment page is included in the message.

Use social media platforms such as Facebook, Instagram, and Twitter to connect with potential volunteers and spread the word about your cause.

You can also check for volunteer-matchmaking sites that operate in your area. For instance, the Bill & Melinda Gates Foundation connects its employees and partners with local nonprofit organizations in various countries.

Without Technology

You can also speak out at community events to promote your organization. For instance, you can contact schools, clubs, and businesses to inform them about your cause. You can also distribute flyers and register volunteers at the event.

You can also post fliers around the community to inform potential volunteers about your organization. Consider the demographics of the individuals who are interested in volunteering and the appropriate locations.

You can reach out to local media outlets such as radio, television, and newspapers to place an ad for your organization.

Try holding a fundraising party, which can be a great way to get the community’s attention.

Network

Although you can recruit people online or offline, remember that your network can also help you replace retiring volunteers. If you’re still new to the organization, you can use your friends and family as a resource to find new volunteers.

Most importantly, If you’re passionate about the cause, you will instill the same vitality in those around you.

Why Nonprofits Need Diversity

One of nonprofit organizations’ most significant issues is the need for more diversity on their boards. This is because it affects the perceptions of their organization’s fairness and equality image among the communities they serve. Absent diversity on the boards can create a disconnect and mistrust between the communities they serve.

The need for more diversity in leadership positions is a persistent issue that needs to be discussed and improved.

The sixth edition of Deloitte’s Missing Pieces Report, which analyzes the number of minorities and women on the boards of Fortune 500 companies, was released.

Despite the progress made in increasing the number of women and minorities on corporate boards, achieving full equality in the representation of these groups in the US remains very challenging. This is why organizations must prioritize the creation of more diverse boards.

Challenges

The concept of the cloning effect refers to the practice of recruiting new board members by inviting them from their immediate circle of influence. This can create a homogenous board that doesn’t reflect the communities they serve.

People may be unable to attend events and meetings because of travel and time constraints. Over-commitment can also prevent them from engaging in board meetings. 

The need for clarity regarding the organization’s values and diversity is a common issue that boards encounter.

A high turnover rate can also be a problem for boards. Finding skilled individuals who are interested in serving can be challenging.

The confusion regarding the term diversity also affects the operations of nonprofit boards. While the term can refer to people and groups, it doesn’t necessarily mean the difference between race, religion, or color. It can encompass various factors such as age, education, sexual orientation, marital status, and geographical location.

The characteristics that make people unique are known as diversity. Nonprofit organizations are known for their efforts in serving and uplifting diverse communities. Therefore, boards should look for leaders representing the communities they serve.

The increasing number of minorities in the US is expected to continue to affect the country’s demographics. According to the Census Bureau, by 2044, minorities will become the majority of the country’s population. The rise of Gen Z also brings about the formation of more diverse workplaces.

Impact

If boards do not address the issue of diversity, a disconnect between the communities the organizations are serving may occur, resulting in a lack of funding, limited networks, and difficulty in coming up with new ideas. The lack of diversity may also lead to a group-think mentality and conformity biases, which can prevent the organizations from making the correct decisions.

Having diverse board members can help strengthen an organization’s credibility and connection with its constituents. It can also help raise funds and distribute grants more effectively.

Effective Grant Writing Tips

Getting grant writing help can be very challenging, but it can also mean a lot of money for the organizations that do it. According to a report by Candid, foundations gave over $75 billion in grants in 2019. A lot of money is ready to be given to the various organizations that present their cases.

There are various steps that you can take to increase the likelihood that you will receive a grant. 

One of the most critical steps you can take to increase the likelihood that you will receive a grant is to explain the project’s need. This will allow the grant committee to see how the project will benefit the community.

Why are You Different

Your work should be different from other organizations to make you stand out. Usually, a grant is rejected for a non-profit organization that doesn’t have a relationship with a foundation. However, setting yourself apart can increase your chances of being approved.

Explain the Project

Most grants go to a specific cause, different from general support. Focusing on one project can increase your chances of receiving funds. A clear explanation of how the project will run will also show the grant committee that you’ve thought about the project’s goals.

Keep it Simple

Although there are various types of jargon in the non-profit industry, it’s important to avoid using all of it to appeal to the corporate and foundation communities.

Tell a Story

A given committee may spend hours reading grant proposals. Eventually, they’ll all sound the same unless they find something that grabs their heart. Your organization’s story is the most important thing you can offer to get the reader to fall in love with it. By telling a story, you can convince the grant committee that your project is worthy of support.

Focus on Solutions

One of the most common reasons people send out negative proposals is the lack of solutions. However, try to make your proposal more positive instead of focusing on the negative. In addition to being able to tell a story, having a clear understanding of the project’s objectives can help grant committees make an informed decision.

Budget

Ensure that your budget is accurate and supports the objectives of the project. If your proposal hints at how you might mismanage your money, you’ll be removed from the running.

Get a Second Opinion

Before you submit your proposal, make sure you reach out to someone who doesn’t know much about your organization. This individual should be able to give you an unbiased opinion on the project and its goals. An outsider’s perspective can also help you build a stronger relationship with the grant committee.

Watch the Details

Foundation guidelines can be precise. If they require certain features, such as page margins, typeface, and length, make sure that you follow these guidelines. Even though these may not seem important, grantmakers want applications that meet their standards.

Wait to Be Asked for More

Even if you think that sending more than the grant maker’s request is necessary will help you win, make sure to follow the guidelines. Grantmakers will likely see your application as an annoyance if they see too much extraneous material. Wait to be asked for supporting documentation.

Digital Strategy for Nonprofits in 2023

Digital marketing has become a powerful tool that businesses can use to reach out to their customers worldwide. It can help them establish a strong relationship with their customers, expand their global reach, and boost brand awareness. There are a several digital marketing tools that you can use to grow your business, such as social media marketing and email marketing.

Compared to traditional marketing, digital marketing is more cost-effective. It can also reach a wider audience since almost 4.57 billion people worldwide use the internet. It allows non-profits with small budgets to reach even more people than before.

Non-profit organizations focus on raising awareness and increasing their mass following. Digital marketing can help these organizations do just that. 

 

SEO Authority

One of the most critical steps a non-profit organization should take when it comes to digital marketing is creating a website. This is the first place potential customers will go when searching for information about the organization.

Having other companies and organizations link back to your site can help boost your chances of ranking high in search engines. You can hire an agency to build links for you or create them yourself.

Engage Viewers

One of the most effective ways to boost the click-through rate of your targeted emails is by adding videos. Creating emotionally engaging videos can help your viewers feel connected to the message you’re trying to convey.

According to a survey by Wyzowl, over 85% of businesses use video marketing as their primary tool for digital marketing. Including video in your digital marketing efforts is very important. You can create a YouTube channel for your organization or post a video on your website.

Pay-Per-Click

One of the most effective ways to drive traffic to a website is through pay-per-click advertising. For non-profit organizations, Google Grants can be a great source of funds. Through this program, businesses can use pay-per-click advertising without a huge investment.

After verifying your Google Grants account, you can promote your organization and initiatives for free. This will allow you to get direct traffic to your website. You can consider what your audience is looking for through the data collected.

Interact More with Readers

One of the most effective ways to boost the click-through rate of your digital marketing efforts is through retargeting. Non-profit organizations commonly use this method to attract and retain viewers who have already visited their websites.

Deliver Your Message

A personalized email campaign is one of the most effective ways to deliver messages to your audience. This method allows you to segment your audience and create a customized message for each individual.

This method allows you to create a personalized email campaign with a solid call to action and gets your messages delivered to the right individuals.

With the help of email marketing tools like MailChimp, you can easily create and manage effective email campaigns for non-profit organizations. The company offers a 15% discount on its services to non-profit organizations.

Non-profit organizations can benefit from digital marketing, as it can help boost their brand awareness and increase their number of donors. It is also perfect for small and large non-profit businesses, allowing them to reach their potential customers.

How to Grow a Heart for Philanthropy

Philanthropy is about giving one’s time, energy, and money to a good cause. It can be daunting to think about doing it, but it’s also achievable if you have the necessary resources and know how to make a difference. Do not let the thoughts of famous individuals such as Angelina Jolie deter you. Small gestures such as donating a few dollars can make a significant impact.

 

Like other new habits you cultivate, philanthropy can be done in small steps. Once you have decided what matters most, start by joining forces with other individuals or groups. You can also start by contributing to established charitable organizations such as St. Jude’s or Angel Heart.

 

Philanthropy doesn’t have to involve giving money or things; it can still be doing something nice for others. For instance, volunteering with organizations such as Habitat for Humanity can be a great way to give back to the community. 

 

Although people tend to give to charitable groups during the holidays, charitable organizations need help all year long.

 

Suppose you’re passionate about homelessness or hunger. In that case, you can help those in need by donating money to local food shelters or bringing bags of nutritious snacks and toiletries for those experiencing this need. If you are interested in addressing it on a larger scale, you can join a civic group or donate to organizations working on the same cause.

 

There are numerous philanthropic opportunities that individuals and corporations can enjoy. Look for a volunteer services department near you. They are responsible for coordinating individuals who give their time to the organizations. Anyone 16 years old and older can join The Denver Health Foundation, which also accepts monetary donations to support various initiatives.

 

One of the essential advantages of philanthropy is that it can help boost one’s happiness level. Doing something nice for others can increase one’s confidence and make you more satisfied with life. Doing something as simple as helping a fellow worker can also improve one’s inner happiness. Being kind is the best way to feed your philanthropic heart.  

Tools That Make Fundraising Collaboration Easier

Fundraising tools, like HootSuite, GreaterGiving, Springly, and GoFundMe, are designed to help organize and streamline the various steps involved in running a successful fundraising campaign. They can also minimize the amount of work your staff members must do to make the event successful.

Although there are many different fundraising tools, it’s important to note that some are comprehensive and can help you run a successful campaign. Others, however, are simpler and only provide a few features that allow you to manage a small amount of activity.

One of the most critical steps you can take is to organize an open forum for your organization’s staff members to discuss the various aspects of running a successful campaign.

One of your group members will be able to look into the various companies that offer these services and find out which will work best for your organization. Brands should also list their products’ top features and prices so that you can compare their offerings against your current needs and budget.

Canva

Canva has thousands of templates you can use to create engaging images, which can help capture the attention of your potential supporters. Canva also has tutorials and other resources to help you improve your skills in social media graphics. If you are running a social media campaign or planning to expand your reach, then boosting your visuals is essential.

HootSuite

It’s vital to consider when choosing fundraising software the ability to schedule your posts. With HootSuite, you can quickly implement various features, such as content scheduling. This tool can help you keep up with the latest trends in online fundraising.

MailChimp

Some organizations do not launch annual email fundraising campaigns. You can use an affordable service like MailChimp, which allows you to automate email delivery. It also offers professional templates to help build effective communications.

Crowdfunding Platforms

GoFundMe

This tool has a simple dashboard that allows you to manage various aspects of your organization’s operations, such as sending thank-you emails and withdrawing funds. Unlike other platforms, this service does not have fees.

Since it was first established in 2010, the crowdfunding platform known as Gofundme has become one of the most popular platforms in the world. It allows individuals and organizations to raise money for various causes. You can start a campaign by adding a certain amount of money to your goal, create a story using photos, text, and video, and share it on social media.

Peer-to-Peer Fundraising Platforms

Bonfire

With the help of crowdfunding and peer-to-peer capabilities, you can reach out to your target audience and raise money for your cause through the platform known as Bonfire. It also allows nonprofit organizations to sell their merchandise. Through its simple point-and-click feature, you can create and sell various products such as t-shirts, water bottles, and sweatshirts.

QGiv

QGiv is a software that supports various types of online fundraising, including peer-to-peer and online auctions. You can use it to manage multiple aspects of an organization’s operations, such as sending and receiving donations.

Springly 

With Springly, you can manage all the tools you need to run an organization, including a complete CRM, fundraising capabilities, and communication tools. It also comes with an event management system. Since all of these components are in one software, it eliminates much of the heavy lifting involved in running an organization.

Greater Giving

This software supports both live and virtual events and provides various services for both types of fundraisers. Through its event services, you can connect with experts who can help you maximize the performance of your events.

GiveSmart

GiveSmart is a sizeable online fundraising software that connects various aspects of an organization’s operations, such as its CRM and payment processing services. It can also handle virtual and live events. Its customer service team can answer questions and advise at any time.

Best Payment Processors for Nonprofits 

A payment processor is a must for any organization planning on holding a web-based fundraiser. It will ensure that they can accept donations online.

Stripe

For registered nonprofit organizations, which can raise at least 80% of their income through donations, a discount is available from Stripe. This payment processing company also offers a variety of developer tools and advanced reporting capabilities.

Square

Although Square doesn’t offer a discount to nonprofit organizations, it has a variety of free features. One of these is its customer management software, which is helpful for organizations that maintain a contact list and collect donations.

PayPal

Nonprofits can utilize PayPal’s various resources, including a dedicated Donate button, recurring donation capabilities, and payment options. It also allows you to be included in its Giving Fund, which enables donors to find your organization. PayPal’s integrations with other software can be effortless.

One of the most critical factors that any organization should consider when choosing online fundraising software is the ability to manage its donor information. Before you sign up for a platform, thoroughly understand its features and how it can help you collect donations.

In addition to helping organizations maximize their donations, this software helps them improve efficiency by integrating and automating various aspects of their operations. This can allow them to work more efficiently and effectively with their team members.

 

Recent Changes in Philanthropy Trends

During the COVID-19 pandemic, Americans gave more to charity than ever before. This was the third year in a row that they had raised more than they had in previous years.

 

Unfortunately, inflation is affecting Americans’ finances and their generosity. In addition, donations to charitable organizations are expected to become scarce due to the recession.

 

If the charitable tendencies of Americans are affected by the current economic situation, it could end a brief but essential surge. In 2021, the country’s donations to philanthropic organizations reached a record $485 billion

 

A survey conducted by the Harris Poll revealed that about 70% of Americans donated their time and money to various charitable organizations in the previous year. Some key trends that can be expected to affect the operations of these organizations include a possible increase in volunteering.

 

Generational Differences

The way a charity receives support may depend on the supporters’ age. For instance, younger Americans are more likely to donate their time and money to charitable organizations. On the other hand, older generations are more likely to cut checks.

 

The breakdown of the data shows that younger Americans are more likely to give their time and money to charitable organizations. For instance, almost half of those aged 44 and below volunteered in the previous year, as opposed to 31% of their elders. They also attend various events supporting the cause.

 

The survey findings suggest that the younger generations are more likely to carry out activism through their older years. In addition, they are also more likely to donate their time and money to in-kind donations. This suggests that their charitable tendencies may reflect more than just their means.

 

If the charitable dollars are not enough to support the operations of charitable organizations, they should start reaching out to the younger generations. This can be done by recruiting grant writers and business development professionals. In addition, they can also encourage individuals to become pro-bono fundraising consultants.

 

Demographic Differences

When it comes to volunteering, men are more likely than women to support organizations that deal with disaster relief, community development, and the military. Conversely, women are more likely to donate their time and money to religious and animal welfare groups.

 

Different reasons explain why people give. For instance, men are more likely to support a cause by making a financial contribution in the past year. On the other hand, women are more likely to support a specific organization due to their desire to give back.

 

The support given by older Americans to human services-focused organizations was much greater than that provided by the younger ones. For instance, over three-quarters of those over 45 gave to these organizations, as opposed to only 16% of those under 45.

 

Younger Americans were more likely to support educational organizations than their elders, who were more likely to donate due to their recent school experiences. Also, parents with children under 18 were more likely to contribute to these groups.

 

The uncertainty caused by the current economic situation can stimulate the creativity of charitable organizations. As a result, they have to shift their focus from their traditional message to appeal to more support.

 

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