Muhammad Babangida | Philanthropy

Muhammad Babangida is a committed philanthropist from Nigeria

Tag: Fundraising

How Digital Marketing Skills Can Help Nonprofits: Part 2

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On May 4, 2022

In Community Engagement, Muhammad Babangida, Philanthropy

Here are more of the benefits of implementing digital marketing practices for your nonprofit organization!

 

  1. Instant Access for Stakeholders

Due to the rise of digital marketing, more and more nonprofits are now able to reach out to their stakeholders all around the world. Having an organizational website that is responsive is also important to ensure that its users can easily access it from anywhere.

Having a responsive website is also important to ensure that its users can easily access it from anywhere. Having the right software can also help ensure that the website can be easily accessed by all of its stakeholders. One of the most important factors that a company should consider is the availability of technology. Having the right tools can help automate certain functions of the organization.

Having a well-designed website can also help ensure that the organization’s stakeholders are receiving timely feedback. It can also help them feel like they are being heard.

  1. Real-Time Engagement

One of the most important factors that a company should consider when it comes to developing a website is the availability of social media platforms. Having a well-designed website can allow people to interact with the organization in real-time.

Having a well-designed website is also important for a company as it can help keep up with the constant feedback that its stakeholders are giving.

Artificial intelligence (AI) chatbots are also very useful for companies as they can help them retain and attract more customers. They can be developed using various techniques such as natural language processing, machine learning, and deep learning.

Having an AI chatbot can also help nonprofits collect valuable data by allowing them to personalize their messages. This can then be used to target their audience and increase their donations.

  1. Stakeholder Networking

Nonprofits need to regularly network with their various stakeholders as it is very important for them to be able to meet their potential donors and other supporters. However, due to the rise of digital space, it is now often unnecessary to meet them in person.

Social networking is also a great way for nonprofits to reach out to their various constituents. They should also be active and engaged in order to develop effective content.

Having a well-designed website can also help nonprofits save a lot of money by allowing them to host their events more efficiently. It can also help them cut down on the costs associated with printing and distributing flyers and other materials.

Digital marketing can also help nonprofits host their events more efficiently. It can also help them organize and manage their various activities. Having a well-designed website can also help them post content and send emails easily.

  1. Easy to Measure Success

Nonprofits need to know how their campaigns are performing in order to determine if they are reaching their goals. However, it is also possible that they are not reaching their potential due to factors outside of their control.

Having a well-designed website is also very important for any company as it can help them measure their performance. Aside from having a well-designed website, it can also be used to monitor various aspects of its operations.

Google Analytics is a great tool that can help monitor the performance of a website. It can tell you how many people are visiting it and what content they are interacting with. It can also help a company determine the exact demographics of its audience. It can then be used to improve its marketing efforts.

Small Steps for Community Improvement

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On March 31, 2022

In Community Engagement, Muhammad Babangida, Philanthropy

Many people don’t have time to volunteer for community projects amidst busy work schedules and family demands. However, even with busy schedules, there are still ways to make a difference in the community. Here are some small steps you can take to have a positive impact on your community.

1. Shop Local

You can also save money by shopping with local businesses. They often offer free gift-wrapping and delivery services, and a portion of their sales go to the local community.

2. Speak Positively of Your Community

Share positive aspects of your community with other people. Doing so will help boost the local economy and encourage more people to shop locally.

3. Attend Local Events

You can also support local organizations by attending a festival or other event. These are usually fundraisers for local non-profit organizations. By attending, you can help raise money for the organizations.

4. Speak Up to People in Power

Write a letter to your local elected officials and encourage them to make good decisions for the community. Doing so will make them feel valued and encourage them to make better decisions.

5. Cultivate Beauty

Put a plant on your front porch to spruce up the appearance of your home. Doing so will make it look better and make the whole neighborhood look more attractive.

6. Be Neighborly

Take time to cook dinner for an older neighbor and deliver a plate to her next door. Doing this will let you get to know the people in the neighborhood and ward off crime.

7. Collect Donations

You can also help the community by participating in school programs that collect toys, clothes, and food for the less fortunate.

8. Embrace Volunteer Opportunities

If your company has a volunteer program, encourage them to participate in local events and join a civic organization. Having employees represent the company at large events will help boost their visibility.

9. Pick Up Trash

Walk around the neighborhood and pick up any litter that’s left behind. This will help build up your energy and get in some exercise while also cleaning up the neighborhood.

Doing our part to improve the community strengthens our ties with our neighbors and demonstrates what it means to be a good citizen.

 

How to Make the Most of Crowdfunding

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On February 23, 2022

In Muhammad Babangida, Philanthropy

Many organizations rely on crowdfunding to raise money in today’s economic climate. In the case of organizations like museums and other cultural institutions, crowdsourcing is a viable option that they can use to create an educated and diverse audience and a robust network of financial supporters. How then can they make the most of crowdfunding?

 

Deciding What to Crowdfund

Before going any further, it is essential to understand what they are attempting to get funding for. Depending on the nature of the project and its level of interactivity, several different goals could be established. From an institutional perspective, one could create a foundation for future development or provide a platform for current events.

For an individual project (such as a film), the backing would be used as an element of motivation or perhaps as seed money to get things moving in the right direction. Other objectives, such as those that are more altruistic, might include using crowdfunding to start or bolster nonprofit initiatives or simply bringing in additional funds to support an important cause.

 

Selecting the Right Crowdfunding Platform

There are several different crowdfunding platforms and sites available to use. One option would be to set up and run one’s platform. However, this is often impractical if one attempts to raise capital for an event or project that can occur over a reasonably short period. For that reason, several options are available to help facilitate the project and meet the funding goal. One option would be to partner with a platform that has already built up a large volume of backers and investors. Of course, in some cases, the platform may not have the right features, or it may not have enough of them to meet the required specifications. In that case, it may be better to create a site of one’s own.

Whatever the case may be, it is vital to have a platform to meet the project’s needs. In some cases, this will mean integrating crowdfunding into an existing site or creating a dedicated platform for crowdfunding. Regardless of the potential drawbacks and costs associated with such action, the end goal should be getting as much money through crowdsourcing channels as possible.

 

Identifying Potential Backers

Backers are located once a crowdfunding campaign is launched and the goal is set. There are a variety of methods that they can use to identify backers. One can use a dedicated page for advertising the project by reaching out to various groups and organizations or social media. Another option would be through a site that has been designed exclusively for this purpose.

These sites often require a small fee for the use of the platform. However, getting a single site to handle all needs can be worth it. The site also serves as an excellent way to update backers and keep them engaged throughout the campaign. It is essential that backers are kept informed about the project and provided with opportunities for involvement in both aspects and events related to said project.

How to Handle Donor Fatigue the Right Way

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On June 29, 2020

In Community Engagement, Muhammad Babangida, Philanthropy, Youth Philanthropy

A lot of organizations dread to hear the words donor fatigue. It means that there is a lack of cash flow, which can be intimidating to think about. However, there is are ways to remedy donor fatigue.

 

Host Engaging Events

If people aren’t engaged, they likely will not feel inclined to make donations. It is important to create a comfortable space that promotes socialization. One great way to make the events comfortable for donors is to host events that are not fundraising events. The organization does not have to pour a lot of money into these events. Hosting events that are not meant to bring in donations allows donors to create relationships and learn about the cause in a no-pressure environment.

 

Communication is Key

Donors need to know where their money is going and the impact it is having. If the organization does not have a consistent way to communicate with donors, it needs to get one stat! This can be through a newsletter, social media page, or even text updates. There are plenty of tools available online to help automate this process if the organization has a large number of donors.

 

Find Out Why Donors Leave

It is no surprise that the business will lose some of its donors eventually. Use this opportunity to learn why the donor stopped donating. This information is valuable as the business continues to grow its relationships with donors. Be sure to ask in a courteous and non-obtrusive way in order to keep the relationship with past donors positive.

The Case for Team Fundraising

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On May 24, 2020

In Community Engagement, Muhammad Babangida, Philanthropy, Youth Philanthropy

Usually, when one thinks about fundraising, you picture the efforts of one determined, and probably exhausted, person. But, nowadays, that isn’t usually the case, since many that support a given cause come together to fundraise in the form of a team. These teams consist of family members, friends, neighbors, and colleagues that band together to raise funds for charities.

 

This approach often yields better results than working alone. Here are three reasons why you should give it a try:

 

It Gives Confidence to New Supporters

If you are more of an occasional supporter or you are brand new to fundraising, you may feel more comfortable working within a group. The work will not seem as nerve-wracking if the responsibility of hitting a targeted goal is shared by several people.

 

You Can Appoint a Team Captain to Organize the Effort

Team captains can give everyone the encouragement and motivation they need to keep going. They also make a huge difference because a team campaign can become disjointed with so many “cooks in the kitchen.” 

 

A seasoned leader can set appropriate, realistic goals and, based on every individual team member’s strength, assign tasks that each will excel at.

 

It Allows the Charity to Expand its Reach

Teams, by their very nature, are formed by many people, each with their own friends, families, and professional networks. These individuals each probably have social media, as well, and that means the fundraising pages can be shared many more times than through one person alone.

 

In conclusion, team fundraising is a great way to help others through charitable means while also improving upon and streamlining the process.

Is it Important to Reward Donors?

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On February 19, 2020

In Community Engagement, Muhammad Babangida, Philanthropy, Youth Philanthropy

The short answer is yes, it is extremely important to reward donors! When an organization takes the time to reward its donors, they create a long-lasting healthy relationship where both parties feel valued. What exactly is an appropriate donor reward? Keep reading to find out.

 

When considering a donor reward, it is important that the reward does not make the impression that the organization is wasting the donor’s money. The reward needs to be meaningful. This means that the person or organization giving the gift will have to go a bit deeper than a mug, t-shirt, or magnet.

 

One great way to make a connection through a reward is to show that a lot of time has been put into it. For example, make a journal and make specific entries throughout the year that reflect what the donor’s money is helping to do. This will need to be specific for each donor, so get a plan before getting started! Remember, handwritten is always more meaningful than something that is typed. If the time is available, go ahead and handwrite the journal entries.

 

Remember to show personality through the entries. Act as if you are writing to a friend. This will create a conversational tone to the journal and create a deeper connection with the donor. After the donor explores the journal, they’ll feel great knowing where their money went. They’ll also likely look forward to reading another journal next year! This is a great way to form a long-lasting relationship with donors.

 

If the organization has too many donors to provide each one with a handwritten journal, this idea can easily be taken to a digital level. Create a password protected webpage that can serve as a digital journal. Reward your donors with the password so that they can read the journal entries at their leisure. This will serve as great motivation for the organization to keep the journal updates since donors can be checking it at any time. This is also a great way to provide donors with an exclusive look inside the organization. Plus, it is inexpensive for the organization itself!

 

Understanding Trends in Online Fundraising

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On January 13, 2020

In Community Engagement, Muhammad Babangida, Philanthropy, Youth Philanthropy

Americans are very giving as a culture. As technology evolves, it’s become important to target potential donors online. One example of this is the COVID-19 epidemic. Where traditionally many museums and other non-profits hosted big parties to raise money, many of those events have gone online. Organizations that have been light on their feet and quick to adapt have been able to continue to raise funds in spite of social distancing.

 

 Text-to-donate has also grown as a way to reach donors, particularly younger ones. People today are increasingly attached to their mobile phones. Smartphones have become the main place people organize their lives in many ways. And donors are willing to give via text in many cases. Organizations like the Red Cross have utilized this model with great success. Donors text a specific number, usually a 5-digit code. Donors are also willing to give to smaller, local charities they feel personally connected to with this model. Of course, it’s important to make sure donors are aware an organization is able to accept funds this way. Messaging via email or postal mail is a great way to make them aware of this. There are different software programs available to set this up. 

 

 Peer-to-peer fundraising is also a wonderful way for charities to increase online donations. Peer-to-peer means that people from the community ask their friends and family for donations. This is often done as a birthday fundraiser on platforms like Facebook. It’s a great way to keep giving at the forefront of a donor’s minds.

Fundraising Topics to Master

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On October 25, 2017

In Community Engagement, Muhammad Babangida, Philanthropy

Once the need for huge sums of money arises, a quick solution is to organize a fundraising activity. Fundraising has been a useful tool from time immemorial. However, traditional methods of raising funds are presently under turbulent waters, and this is something that has never been witnessed before. To raise money in the modern times, you do not need to hold a fundraiser since new means of raising money have cropped up. Nonetheless, fundraising is still being utilized even in this new millennium, and it has played a significant part in supporting causes through online platforms as depicted below.

1. Crowdfunding and Social Media

Many established organizations today, an excellent example being our universities, are raising money through crowdfunding. This means of sourcing money has become so prominent that most corporations have incorporated it into their development operations. The new millennium has seen the development of online social forums that have a huge following. Facebook, for example, it has over 160 million American users who, if mobilized, can raise money for charity.

2. Donor-Advised Funds

It is on record that Fidelity Charitable, a donor-advised fund, is offering more support for private courses. For instance, in America, it is on top of the list of not-for-profit organizations that support private programs. Hence, if you are considering conducting a fundraiser in 2017, these firms are an excellent target through which you can tap into their deep financial reserves. They are responsible for having reshaped America’s charity environment. However, to succeed in this, you must be proficient in the art of seeking gifts from them and also know how to draw their interest into your noble cause.

3. Major Gifts and Big Donors

The secret to reaping more benefits from any market is identifying a target and then going a step further to prove its needs. Wealthy donors are always willing to give, but the only way to source gifts from them is by learning what they want first. You must have a competitive edge over other charities to help you to acquire their contributions and also ensure that you have what it takes to get more donors knocking at your door.

4. Year-End Fundraising

If you choose to go with this selection, early preparations and planning are necessary. Making plans and reviewing previous events to obtain helpful lessons come in handy. Moreover, operating on strict timeline for such an occasion ensures that your fundraiser runs smoothly and entirely achieves its set objective.

5. Creative Ideas On Fundraising

The same old notion and theme of fundraisers no longer work as expected. Hence, coming up with something new that will spice up the process is crucial to draw more support for your cause.

Giving is receiving. Unfortunately, the American people are still adamant about this saying, and they derive pleasure and satisfaction in helping others. Hence, if you have a noble cause that warrants financial intervention, it is high time to familiarize yourself with the above fundraising topics for a successful event.

Fundraising Topics to Know

By

On May 12, 2017

In Muhammad Babangida, Philanthropy

The fundraising landscape is changing rapidly. Some of those changes make raising funds more challenging, but there are new tools to use and resources to access too. Based on media coverage from the past year, let’s look at the five fundraising topics you’ll need to master to have success this year.

Donor-Advised Funds

Donor-advised funds, which are vehicles used by corporations and other groups to distribute charitable donations, account for a significant portion of all donations, and that amount is only trending upward. Even individuals and families are participating in these funds now as a means of helping others in a safe, productive and simple way. These funds often have application processes and other requirements, and learning how to request money through these channels successfully is crucial moving forward.

Sizable Donations from Major Donors

A large percentage of all donations are made by a very small group. This group comprises the biggest donors, and the competition for their gifts is fierce. Just as you must learn to navigate the channels of donor-advised funds, you must learn what big donors want, how to compete for those gifts and how to retain that charity once you have it.

Crowdfunding

In the opener, we mentioned the changing landscape of fundraising, and social media on the Internet, and in particular crowdfunding, is the leading cause of that change. This platform provides you access to more financial resources and a wider audience, and when a crowdfunding effort is successful, it can go viral and grow at a rapid pace. The environment is also quite different than from traditional fundraising, and it often requires rethinking our approach.

Fundraising at Year-End

The key to fundraising successfully on a consistent basis is having a strong push to end the year. The final quarter of the calendar year is when the majority of donations happen. This is when organizations and even individuals know how much financial flexibility they have before reaching the write-off cap. Year-end fundraising is so important that you should begin planning for the next one now.

Fundraising Outside the Box

A consistent them here is competition. Competition is fierce. You need to distinguish your organization, and you need to engage donors in new and interesting ways. This is more than just putting a clever spin on a bake sale. Nonprofit professionals must analyze their markets and create business strategies just as for-profit professionals do.

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