Muhammad Babangida is a committed philanthropist from Nigeria

Tag: Donations Page 1 of 2

Why Online Donations Are King Nowadays

Remember the days of rummaging through your purse for cash or writing a check for your favorite charity? Those days are slowly fading, thanks to the rise of online donations. Donating online is convenient; it’s become the preferred method for many generous folks. Here’s why:

Speed and Simplicity: Let’s face it, life is busy. Online donations allow you to support a cause you care about with just a few clicks. No more digging for cash or checks – you can donate from your phone, laptop, or even while watching TV. This ease and speed make you more likely to donate, especially for smaller amounts you might otherwise overlook.

More Choices, Wider Impact: The online world opens doors to various charities. You’re no longer limited to the organizations that approach you on the street or send out flyers. You can research causes that resonate with you with a few clicks, from animal shelters in your city to global environmental initiatives. This allows you to target your donations and make a real difference in areas you’re passionate about.

Transparency and Security: Reputable online donation platforms prioritize security. Your financial information is encrypted, and you receive confirmation emails for your contributions. Many platforms offer detailed information about the charity’s work, how your donation will be used, and even the impact it will create. This transparency builds trust and empowers you to donate with confidence.

Recurring Donations Make a Lasting Difference: Setting recurring donations online is a breeze. You can choose a small amount to automatically deduct from your account weekly, monthly, or yearly. These consistent contributions add up over time, providing charities with a reliable source of income to support their ongoing work.

Spreading the Word is Easier Than Ever: Social media integration with online donation platforms lets you quickly share your charitable contributions with your network. This can also inspire others to donate, creating a ripple effect of generosity. The ease of sharing online helps raise awareness for important causes and can even lead to viral fundraising campaigns.

The Bottom Line: Convenience Meets Impact

Online donations are a win-win for everyone involved. Donors can easily support causes they care about, charities receive much-needed financial support, and the world benefits from increased social good. So next time you feel the urge to give back, ditch the checkbook and head online. It’s a quick, secure, and impactful way to make a difference in the world, one click at a time.

Using PayPal for Nonprofit Donations: Pros and Cons

So you’re running a non-profit organization, and donations are your lifeblood. You’re constantly looking for ways to make giving more accessible for your supporters. PayPal, the online payment giant, has become a familiar name for many. But is it the perfect fit for your non-profit? Let’s weigh the pros and cons to help you decide.

On the Plus Side:

  • Convenience is King: Let’s face it, people are busy. With just a few clicks, PayPal allows supporters to donate using their existing accounts. This ease can significantly boost donations, especially for smaller, impulse contributions.
  • Trusted Brand Recognition: PayPal is a household name synonymous with secure online transactions. Knowing their contributions are safe, this established reputation can give your donors peace of mind.
  • Discounted Fees for Nonprofits: Nonprofit organizations are exempt from PayPal’s transaction fees. This means more of your hard-earned donations go directly to your cause.
  • Mobile-Friendly Donations: In today’s world, people donate on the go. PayPal’s mobile platform makes it easy for supporters to contribute from their smartphones or tablets, further increasing accessibility.
  • Integration with Fundraising Platforms: Many popular fundraising platforms seamlessly integrate with PayPal, making managing donations through a single system a breeze.

But There’s a Flip Side:

  • Limited Features: While PayPal is great for simple donations, it lacks some bells and whistles you might find on dedicated fundraising platforms. Think of features like creating engaging fundraising pages, managing recurring donations, or offering tiered giving options.
  • Limited Payment Methods: PayPal primarily accepts credit cards and bank transfers. This might exclude donors who prefer mobile wallets like Apple Pay or Google Pay or want to donate using ACH bank transfers.
  • No Offline Donations: If your non-profit relies on in-person events or gatherings, PayPal isn’t the answer. Their discounted fees only apply to online transactions.
  • Potential Account Holds: PayPal has strict security measures, which can sometimes lead to unexpected account holds on donations. This can cause delays and frustration for both you and your donors.
  • Donor Data Ownership: The data collected through PayPal donations belongs to the donor, not your organization. Building relationships and personalizing communication with your donor base can be challenging.

The Verdict: It Depends

So, is PayPal the right choice for your non-profit? It depends on your specific needs and priorities. It can be a great starting point if you’re a small organization focusing on online donations. However, consider a dedicated fundraising platform that offers a broader range of features and donor management tools for larger non-profits with complex fundraising needs.

Ultimately, the best approach might be a combination. Utilize PayPal for its convenience and brand recognition while using a dedicated platform to manage your broader fundraising strategy. The key is to make donating as easy and secure as possible while fostering solid relationships with the fantastic people supporting your cause.

How Do Tax Deductions Work for Charitable Donations?

Donating to charity is a fantastic way to support causes you care about, but did you know it can also benefit you financially? Tax deductions on charitable contributions reduce your taxable income, potentially lowering your tax bill. However, navigating the world of tax deductions can feel confusing. Fear not; this blog is here to break it down for you!

Let’s Talk Basics: Qualifying Donations and Deduction Limits

First things first, not all donations qualify for a deduction. The IRS (Internal Revenue Service) has specific guidelines. Generally, contributions must be made to a qualified charitable organization, typically a 501(c)(3) public charity. You can find a list of these organizations on the IRS website.

Secondly, there are limits to how much you can deduct. For cash donations, the limit is generally 60% of your Adjusted Gross Income (AGI) in 2022 and beyond. For example, if your AGI is $50,000, the most you can deduct for cash donations is $30,000. Donating more than the limit can carry the excess amount to future tax years.

It’s Not Just Cash: Donating Stuff Can Help Too!

While cash donations are expected, you can also deduct the fair market value of specific donated property, like clothes or furniture, in good condition. However, there are stricter rules here. The deduction amount may be limited based on the type of property and the recipient organization. For donations exceeding $250, you’ll need a written appraisal from a qualified appraiser.

The Importance of Keeping Records

Here’s a crucial tip: always keep good records of your charitable donations! For cash donations, a bank statement or canceled check showing the name of the charity and the amount donated is sufficient. For property donations exceeding $250, you’ll need a written receipt from the organization describing the donated items (including their condition) and a statement from the charity indicating they didn’t use the items for a specific purpose (like selling them).

Itemizing vs. Standard Deduction: Choosing the Right Path

Tax deductions can be a great way to save money, but it’s essential to understand how they work with your overall tax strategy. You can itemize your deductions, listing all your deductible expenses, including charitable donations. Alternatively, you can take the standard deduction, a fixed dollar amount set by the IRS.

The key is choosing the option with the most significant tax benefit. If your total itemized deductions, including charitable contributions, exceed the standard deduction, then itemizing is the way to go. However, if your standard deduction is higher, you won’t benefit from itemizing, even with charitable donations.

Remember, It’s Always Best to Consult a Tax Professional

While this blog provides a basic overview, tax laws can be complex. Consulting a qualified tax professional is always recommended for specific advice. They can help you navigate the intricacies of charitable deductions and ensure you’re maximizing your tax benefits while giving back to worthy causes. So, don’t hesitate to seek professional guidance to maximize your charitable giving and tax savings!

How to Ask for Donations in a Crisis

The world throws curveballs our way; sometimes, those curveballs turn into full-blown crises. Whether it’s a natural disaster, a community tragedy, or a global health scare, these moments leave people feeling vulnerable and in need. And let’s face it: many of us want to help during these challenging times, but figuring out how to ask for donations can feel overwhelming.

The Power of Directness and Transparency

First, be clear and upfront about what you’re asking for. Don’t beat around the bush. People are bombarded with information daily, so get straight to the point. Explain the crisis, its impact, and how your organization is helping.

Here’s the key: be transparent. Show exactly where the donations will go. Will they be used to provide food, shelter, or medical supplies? Are you helping rebuild homes or offering mental health support? Being upfront about how you’ll use the money builds trust and encourages people to contribute.

Sharing Stories Makes a Difference

Facts and figures are essential, but statistics can sometimes feel cold. Numbers don’t tell the human story behind the crisis. Put a face to the situation. Share stories of the people your organization is helping. Let people connect with the impact their donation can have.

Imagine a short video of a family who lost their home in a fire or a quote from a healthcare worker struggling to meet the needs of a community. These personal stories create an emotional connection and make people more likely to open their wallets.

Make it Easy to Donate.

We all lead busy lives. Don’t make donating a hassle. Offer multiple ways for people to contribute. Set up a secure online donation page, include options for mobile giving, and accept checks or cash donations. The more accessible you make it, the more likely people are to give.

Show Gratitude, Always

A simple “thank you” goes a long way. Express your gratitude to everyone who donates, no matter the amount. Acknowledge their generosity through emails, social media posts, or handwritten thank-you notes. Let them know their contribution is making a difference.

The Power of Social Media

Social media is a powerful tool for spreading awareness and rallying support. Use platforms like Facebook, Instagram, and Twitter to share updates about the crisis, your organization’s work, and the stories of the people you’re helping. Encourage people to share your posts and use relevant hashtags to reach a wider audience.

Remember, Every Bit Counts

A crisis can make us feel helpless, but even small donations can add up to make a big difference. Emphasize that every little bit counts. Let people know that even a small donation can provide a meal to a hungry family or comfort a child displaced from their home.

By following these tips, you can effectively ask for donations during a crisis and make a real impact in your community. Remember, in times of need, people come together. By combining clear communication, powerful storytelling, and a genuine desire to help, you can inspire others to lend a helping hand during difficult times.

5 Nonprofit Workshops Available

Nonprofit workshops are invaluable resources for organizations seeking to enhance their skills, knowledge, and capacity to fulfill their missions effectively. These workshops cover various topics, from fundraising and grant writing to governance and program management. Here are five nonprofit workshops that are commonly available:

Grant Writing Workshop:

Grant writing workshops help nonprofit organizations develop the skills and strategies to secure grant funding. These workshops typically cover understanding grant terminology, researching funding opportunities, crafting compelling grant proposals, and building relationships with funders. Participants learn best practices for writing grant proposals, including how to clearly articulate their organization’s mission, goals, and programs and develop realistic budgets and evaluation plans. Grant writing workshops often include hands-on exercises, case studies, and feedback sessions to help participants refine their grant writing skills.

Fundraising Workshop:

Fundraising workshops focus on helping nonprofit organizations develop and implement successful fundraising strategies to support their missions. These workshops cover a variety of fundraising methods, including individual giving, major gifts, corporate sponsorships, special events, and online fundraising. Participants learn how to identify and cultivate donors, create compelling fundraising appeals, leverage storytelling and social media to engage supporters, and steward donor relationships. Fundraising workshops also address ethical considerations, legal regulations, and best donor stewardship and retention practices. Participants leave with practical tools and techniques to apply to their organization’s fundraising efforts.

Board Governance Workshop:

Board governance workshops are designed to help nonprofit board members effectively fulfill their fiduciary, strategic, and oversight responsibilities. These workshops cover topics such as the roles and responsibilities of nonprofit boards, best practices for board recruitment and orientation, strategies for effective board meetings and decision-making, and principles of financial management and accountability. Board governance workshops also address board-staff relations, conflict resolution, and succession planning.

Strategic Planning Workshop:

Strategic planning workshops guide participants through the strategic planning process, from conducting situational analysis and defining organizational priorities to setting measurable goals and developing action plans. Participants learn to engage stakeholders, assess internal and external factors impacting their organization, and prioritize initiatives to maximize impact and sustainability. Strategic planning workshops also address challenges such as managing change, fostering collaboration, and aligning resources with strategic priorities.

Program Evaluation Workshop:

Program evaluation workshops help nonprofit organizations assess the effectiveness of their programs and services and make data-driven decisions to improve outcomes. Program evaluation workshops also address ethical and cultural sensitivity, stakeholder engagement, and effective communication of results. Participants leave with the knowledge and skills they need to evaluate their organization’s programs and demonstrate impact to funders, donors, and other stakeholders.

Nonprofit workshops provide valuable opportunities for organizations to build their capacity, enhance their effectiveness, and achieve their missions more successfully. Whether focused on grant writing, fundraising, board governance, strategic planning, or program evaluation, these workshops offer practical tools, strategies, and insights that can help nonprofit leaders and staff navigate the nonprofit sector’s challenges and make a positive difference in their communities.

Some Vocal Terms You Need to Know as a Nonprofit Leader

Navigating the world of nonprofit leadership requires an understanding of specific terminology and concepts unique to the sector. Familiarizing yourself with these vocal terms is essential for effective communication, collaboration, and strategic decision-making within your nonprofit organization.

Here are some key vocal terms you need to know as a nonprofit leader:

Mission and Vision Statements:

These are foundational statements that define the purpose and goals of your nonprofit. The mission statement outlines the organization’s aims, while the vision statement paints a picture of the desired future impact.

Board of Directors:

The board of directors is a group of individuals responsible for overseeing the nonprofit’s strategic direction, governance, and financial health. They provide guidance, make key decisions, and uphold the organization’s mission.

Fundraising:

Fundraising involves soliciting and collecting financial resources to support the nonprofit’s programs and initiatives. It involves various strategies, such as grant writing, individual donations, events, and corporate partnerships.

Grant:

A grant is a financial award from a foundation, government agency, or other institution to support specific projects or initiatives. Grant writing involves submitting proposals to secure funding.

Donor Relations:

Donor relations encompass the strategies and practices for building and maintaining positive relationships with individuals, foundations, and corporations that contribute financially to the organization.

Impact Measurement:

Impact measurement involves assessing and quantifying the outcomes and effectiveness of the nonprofit’s programs and activities. It demonstrates how the organization is fulfilling its mission and making a difference.

Nonprofit Compliance:

Nonprofit organizations must adhere to various legal and regulatory requirements to maintain their tax-exempt status. Compliance involves following reporting, financial, and operational guidelines set by relevant authorities.

Constituent Engagement:

Constituent engagement focuses on involving and connecting with the various individuals and groups your nonprofit serves or interacts with, such as beneficiaries, volunteers, and community members.

Strategic Planning:

Strategic planning involves setting long-term goals and outlining the steps required. It helps nonprofits align their activities with their mission and create a roadmap for success.

Advocacy: 

Advocacy refers to actively promoting a cause, policy, or issue to effect change. Nonprofits often engage in advocacy to influence public opinion, policy decisions, and legislation related to their mission.

Capacity Building:

Capacity building involves strengthening an organization’s ability to fulfill its mission effectively. This can include enhancing leadership skills, improving operations, and expanding resources.

Nonprofit Sustainability:

Nonprofit sustainability focuses on ensuring the organization’s long-term viability. It involves diversifying funding sources, developing earned revenue streams, and building a solid supporter base.

Volunteer Management:

Volunteer management encompasses recruiting, training, coordinating, and recognizing volunteers who contribute their time and skills to the nonprofit’s activities.

Understanding and using these vocal terms will enable you to communicate effectively within the nonprofit sector, collaborate with stakeholders, and make informed decisions that advance your organization’s mission and impact. As a nonprofit leader, mastering these terms will enhance your ability to lead with clarity, confidence, and a deep understanding of your organization’s unique dynamics.

Nonprofit Scams to Be Aware Of

Nonprofit organizations play a crucial role in addressing social and humanitarian issues, relying on the generosity of donors to support their missions. However, the noble intentions of donors can sometimes be exploited by individuals or groups engaging in nonprofit scams. These scams undermine trust, divert resources from legitimate causes, and can have far-reaching negative impacts.

Donors and the general public need to be aware of common nonprofit scams to ensure their contributions are genuinely making a positive impact.

Fake Charities:

Scammers create fictitious nonprofits with names that closely resemble well-known, legitimate organizations. These fake charities often claim to support prevalent causes, exploiting donors’ desire to contribute to important issues.

High-Pressure Tactics:

Some scammers use aggressive tactics, such as cold calls, emails, or even door-to-door visits, to pressure individuals into donating quickly. Legitimate nonprofits respect donors’ decisions and provide ample time to research and make informed choices.

Emotional Appeals:

Scammers often use heart-wrenching stories and emotional appeals to manipulate donors’ emotions and prompt immediate donations. While emotional connections to causes are natural, verifying the authenticity of the organization and its claims before contributing is essential.

Misuse of Funds:

Scammers sometimes collect funds to support a specific cause but divert the money for personal gain. Transparent nonprofits provide financial reports demonstrating how funds are allocated to various programs and initiatives.

Impersonation of Legitimate Organizations:

Scammers might impersonate legitimate nonprofits by sending fake emails, creating fake social media profiles, or setting up fraudulent websites.

Overhead Fee Scams:

Some scammers claim that significant donations go toward administrative costs and overhead fees rather than the intended cause. Transparent nonprofits disclose how donations are used and balance administrative costs and program expenses reasonably.

Inaccurate Tax Deduction Claims:

Fraudulent nonprofits might promise exaggerated tax deductions for donations, exploiting individuals’ desire to receive tax benefits for their generosity.

Prize or Sweepstakes Scams:

Scammers send unsolicited communications claiming donations will enter individuals into a sweepstakes or contest. Legitimate nonprofits do not use donations as an entry fee for such contests.

Fake Disaster Relief:

Scammers exploit people’s willingness to help by creating fake relief funds during natural disasters or emergencies. To ensure your donations reach those in need, contribute to well-known and reputable disaster relief organizations.

Lack of Transparency:

A genuine nonprofit maintains transparency by providing information about its board members, financial reports, and accomplishments. Scammers often avoid giving such details to prevent their fraudulent activities from being uncovered.

Protect yourself from nonprofit scams by following these guidelines:

Research Thoroughly:

Before donating, research the organization’s name, mission, and reputation.

Use Secure Payment Methods:

When donating online, use secure payment methods and avoid sharing personal or financial information through unsecured channels.

Check for Accreditation:

Look for accreditation from reputable organizations, such as the Better Business Bureau (BBB) or the GuideStar Seal of Transparency, which indicate a nonprofit’s legitimacy and transparency.

By staying vigilant and informed, donors can protect themselves from falling victim to nonprofit scams and ensure their contributions positively impact the causes they care about.

Bitcoin and Nonprofits: How They Work Together

At first glance, Bitcoin, the pioneering cryptocurrency, and nonprofits might seem like an unlikely pairing. Still, upon closer examination, their collaboration can significantly benefit charitable organizations and their philanthropic endeavors. Bitcoin’s unique attributes, such as transparency, security, and ease of cross-border transactions, align well with the needs and goals of nonprofits, enhancing their fundraising efforts and operational efficiency.

Borderless Donations:

Nonprofits often operate globally, aiming to address issues that transcend geographic boundaries. Bitcoin’s decentralized nature and digital format make it an ideal vehicle for cross-border donations.

Transparency and Accountability:

The blockchain technology underlying Bitcoin ensures a transparent and tamper-proof record of all transactions. This transparency can build trust between nonprofits and donors by providing clear insights into how donated funds are used. Donors can verify that their contributions are being utilized as intended, enhancing the accountability of charitable organizations.

Reduced Payment Processing Fees:

Traditional payment methods involve intermediary financial institutions that charge processing fees. Bitcoin transactions can significantly reduce or eliminate these fees, allowing nonprofits to donate more directly to their programs and initiatives.

Increased Donor Base:

Embracing Bitcoin donations can attract a new segment of tech-savvy and crypto-interested donors who might not have engaged with traditional fundraising methods. Nonprofits can expand their reach and connect with a broader audience by tapping into the growing cryptocurrency community.

Innovative Fundraising Campaigns:

Nonprofits can leverage Bitcoin’s technology to create innovative fundraising campaigns. For instance, they could issue unique digital tokens or NFTs (non-fungible tokens) as rewards for donations, fostering engagement and excitement among donors.

Swift Disaster Relief:

In times of natural disasters or emergencies, speed is of the essence in delivering aid. Bitcoin’s quick and borderless transactions enable nonprofits to receive funds rapidly, facilitating immediate relief efforts when needed.

Holding and Appreciation Potential:

Nonprofits holding onto donated Bitcoin can benefit from its appreciation over time. If the cryptocurrency’s value increases, the organization’s financial resources could grow, enhancing its ability to pursue charitable initiatives.

Educational Initiatives:

Nonprofits focusing on education can leverage Bitcoin to teach their target audience financial literacy and blockchain technology. This aligns with the mission of promoting awareness and knowledge among communities.

Early Adoption Advantage:

Nonprofits that embrace Bitcoin and other cryptocurrencies position themselves as innovative and forward-thinking organizations. This can attract attention, partnerships, and collaborations from within the crypto space.

As with any emerging technology, there are also considerations to consider. Bitcoin’s price volatility might affect the value of donated funds, prompting nonprofits to consider converting some of their Bitcoin donations into fiat currency to mitigate risk. Additionally, nonprofits must navigate regulatory and compliance frameworks related to cryptocurrency transactions in their jurisdictions.

The collaboration between Bitcoin and nonprofits can be mutually beneficial. Bitcoin’s features align well with the goals of charitable organizations, offering streamlined cross-border donations, transparency, reduced transaction costs, and the potential for financial inclusion. By embracing this technology, nonprofits can amplify their impact, engage new donor segments, and create innovative fundraising strategies that advance their missions.

Can Influencers Be a Good Tool for Bringing in Donations?

Influencer marketing has become a powerful tool for businesses to reach and engage their target audience. But can influencers also be effective in helping charities and nonprofits raise donations? Read on to learn about the potential of influencer marketing in the nonprofit sector, considering the benefits and strategies outlined in reputable sources.

Amplifying Reach and Awareness

One of the key benefits of using influencers for nonprofit fundraising is their ability to amplify reach and generate awareness. Influencers have a dedicated following of engaged individuals who trust their opinions and recommendations. By partnering with influencers, nonprofits can tap into their established audience base, allowing their message and cause to reach a wider audience. This increased visibility can make more people aware of the organization’s mission, campaigns, and donation opportunities.

Building Authentic Connections

Influencers have built their following based on their authentic voice, which fosters trust and connection with their audience. When influencers authentically endorse and promote a nonprofit’s cause, it can create a genuine connection with their followers. This connection, coupled with the influencer’s personal experiences and stories, can inspire their followers to take action and make donations. Authenticity is vital in influencer marketing, as it helps build trust and credibility around the nonprofit’s mission.

Targeted Marketing and Audience Segmentation

Influencer marketing allows nonprofits to target specific demographics and segments within their target audience. Influencers often have a niche or specific focus, which means their followers share similar interests and values. Nonprofits can strategically partner with influencers whose audience aligns with their cause to ensure their message reaches the right people. This targeted approach can increase the chances of attracting individuals who are more likely to support and donate to the organization.

Engaging Storytelling

Influencers are skilled storytellers who can effectively convey the mission and impact of a nonprofit organization. Through captivating content, such as blog posts, videos, or social media posts, influencers can share the stories of individuals who have benefited from the nonprofit’s work or highlight the organization’s achievements. This storytelling approach helps create an emotional connection and empathy among the audience, motivating them to contribute and make a difference.

Leveraging Social Proof

Influencers possess social influence, and their endorsements can serve as powerful social proof for a nonprofit’s cause. When followers see an influencer they trust supporting a charity or nonprofit, it adds credibility and legitimacy to the organization. This social proof can sway individuals who may be on the fence about making a donation, as they are more likely to trust recommendations from influencers they follow.

 

Influencer marketing can be a valuable tool for nonprofits and charities looking to increase their donations and create a positive impact. However, It is crucial to choose influencers whose values align with the organization’s mission and ensure transparency and authenticity in all collaborations. With a well-executed influencer marketing strategy, nonprofits can tap into new donor pools, inspire action, and make a lasting difference in their communities.

 

Tips for Growing a Philanthropic Organization: Part 2

This is part two of the discussion on how to grow a philanthropic organization.

 

Demonstrate Your Impact

Building trust is also vital when it comes to establishing a charitable organization. A study by Root Cause revealed that 75 percent of donors ask for information about an organization’s impact before making a financial contribution. This is significantly higher than the 68 percent looking for information about an organization’s overhead costs and 63 percent looking for information about an organization’s social issues.

 

One of the most critical factors you should consider when establishing a charitable organization is making sure that the organization is transparent. This is very important because it lets donors know that the money they give goes directly to the cause. For instance, through the website of DonorsChoose.org, donors can see the exact titles of the books an organization has sent to the classroom. They can also see the thank-you notes that the students write after reading the books.

 

Since the inception of DonorsChoose.org, the organization has been committed to providing transparency and accountability to its donors. This is because they know they can see their impact and make an informed decision when giving.

 

Stick to Basics

Although it may seem like the basics are boring, these things will work when you start a charitable organization. While trying new social media platforms or methods may be tempting, you should not prioritize these things over the organization’s fundraising fundamentals.

 

New tools may be tempting, but they should not be considered a replacement for the organization’s existing resources. Instead, they should be focused on developing a deeper understanding of the relationship between donors and the organization. When you deeply understand the relationship between the organization and its donors, you can make an informed decision regarding investing in new technology.

 

One of the essential factors that you should consider when it comes to establishing a charitable organization is developing a solid direct mail acquisition strategy. Although it may seem daunting, Grow noted that it is crucial to be smart about it. She said that one should be able to understand the market, and the other should compensate for what is beyond their expertise.

 

One of the most critical factors you should consider when establishing a charitable organization is developing a robust direct mail acquisition strategy. This strategy should be able to generate solid leads and grow the relationship with its donors.

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