Corporate philanthropy can be extremely beneficial not just for your community, but for your business’s visibility and reputation within the community you’re located in as well. Whether you’re volunteering in your community, supporting causes you care about, or donating to charitable causes, partaking in corporate philanthropy has an abundance of positive benefits that make it worth considering. You can build a strong sense of community with your employees and customers, give back to your community at large, and become more appealing to younger employees who seek out businesses that hold philanthropy in high regard. 

 

How can you start getting involved in corporate philanthropy?

 

An easy way to start on your business’s philanthropic journey is to offer volunteer time off to your employees. This will give your employees time to support organisations and causes that they hold dear to their hearts while not having to worry about using up precious PTO or taking an unpaid day off to get involved. Having volunteer time off, or VTO, will encourage your employees to become socially responsible and dedicate their time to charitable causes. It will also help attract and retain talented employees for your business.

 

More internally, corporate philanthropy should start with ethical labour practices. You must adopt fair pay for the work your employees put in—their time isn’t worth nothing, after all. Once you adopt ethical labour practices, you can go to your company’s social media pages and encourage your followers and other industry leaders to follow in your footsteps. You can even take it a step further by creating and hosting events that surround this topic for other companies.

 

Perhaps your product or service will be beneficial to others when offered charitably. Businesses can participate in philanthropy by offering their services to others pro bono; ideally, you’ll be offering these services to organisations that are involved in charity work. It’s a great way to build awareness for a cause you care about while helping those around you by doing something within your field of business.

 

Lastly, you could partner your business with a charitable organisation that means something to you. This will offer ongoing opportunities to become involved in philanthropic deeds and show your community that your business is committed to giving back. Charitable organisations can become an integral part of your business model and give new meaning to yourself, your products or services, and your efforts at large.