Muhammad Babangida | Philanthropy

Muhammad Babangida is a committed philanthropist from Nigeria

How Digital Marketing Skills Can Help Nonprofits: Part 1

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On May 4, 2022

In Community Engagement, Muhammad Babangida, Philanthropy

Unlike other businesses, nonprofit organizations are not focused on making money. Instead, they are committed to helping those in need. Nonprofits can easily reach out to their supporters through digital platforms. They don’t have to spend a lot of money on advertising, and they can use their platforms to promote their work.

The digital space is very cost-effective and can help nonprofits reach their potential audience. It can also help them raise funds without taking on excessive expenses. Nonprofits can also benefit from having a great website. It allows them to communicate with their potential donors and showcase their work.

Digital marketing can help boost a nonprofit’s visibility and provide more people with a chance to support them. Here are some of the key ways that digital marketing skills benefit nonprofits.

  1. Sharing Your Impact

Getting started with a good online presence is very important for a nonprofit. Having a well-designed site can help boost the organization’s visibility and attract more potential donors.

A good website design company can help a nonprofit create a well-designed and engaging platform. They will also make sure that the users have a good experience. Aside from creating a well-designed website, a good digital marketing agency can also help boost a nonprofit’s visibility through search engine optimization. This process can help create awareness for the organization and its services.

Digital platforms allow nonprofits to publicly share the impact they have on their community and make people more aware of the work they are doing.

  1. Inexpensive Exposure

Digital marketing allows companies with the deepest pockets to get the most exposure. Nonprofits, on the other hand, do not have the option of spending big on digital marketing.

Nonprofits should be able to explain how they use the money they have to donors. They should also make sure that they are not over-spending on digital marketing.

Even without spending a lot of money, digital marketing can still be very efficient for a nonprofit to build its brand. One of the most effective ways to do this is through content generation.

Another effective way to get noticed is through link building. A good link-building agency can help nonprofits find opportunities to appear on authority websites.

  1. Endless Opportunities

One of the biggest limitations of analog marketing is that it only allows a nonprofit to choose the media houses that are available.

Digital marketing is different though, as it allows nonprofits to reach their potential audience and promote their work in a multitude of ways. They can also use social media platforms to reach their target audience.

Aside from social media, a good digital marketing agency can also help a nonprofit create and manage various marketing strategies. Some of these include blog posts, videos, and case studies.

One of the most important factors that a company should consider when it comes to developing a website is the availability of various fundraising tools. Having the right tools can make it easier for people to give.

  1. Adaptable Marketing

Before the rise of the internet, conducting research on a nonprofit was very challenging. People had few options when it came to finding out about a certain organization. Today, having a well-designed website can help make it easier for people to find out more about the organization.

Having a robust digital presence is also important for nonprofits as it allows them to appear more credible online. Having a well-designed website can help people easily find information about a certain organization.

It is also important that the website is mobile-friendly. Having a responsive design can help ensure that the site can be easily accessed on different devices.

Small Steps for Community Improvement

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On March 31, 2022

In Community Engagement, Muhammad Babangida, Philanthropy

Many people don’t have time to volunteer for community projects amidst busy work schedules and family demands. However, even with busy schedules, there are still ways to make a difference in the community. Here are some small steps you can take to have a positive impact on your community.

1. Shop Local

You can also save money by shopping with local businesses. They often offer free gift-wrapping and delivery services, and a portion of their sales go to the local community.

2. Speak Positively of Your Community

Share positive aspects of your community with other people. Doing so will help boost the local economy and encourage more people to shop locally.

3. Attend Local Events

You can also support local organizations by attending a festival or other event. These are usually fundraisers for local non-profit organizations. By attending, you can help raise money for the organizations.

4. Speak Up to People in Power

Write a letter to your local elected officials and encourage them to make good decisions for the community. Doing so will make them feel valued and encourage them to make better decisions.

5. Cultivate Beauty

Put a plant on your front porch to spruce up the appearance of your home. Doing so will make it look better and make the whole neighborhood look more attractive.

6. Be Neighborly

Take time to cook dinner for an older neighbor and deliver a plate to her next door. Doing this will let you get to know the people in the neighborhood and ward off crime.

7. Collect Donations

You can also help the community by participating in school programs that collect toys, clothes, and food for the less fortunate.

8. Embrace Volunteer Opportunities

If your company has a volunteer program, encourage them to participate in local events and join a civic organization. Having employees represent the company at large events will help boost their visibility.

9. Pick Up Trash

Walk around the neighborhood and pick up any litter that’s left behind. This will help build up your energy and get in some exercise while also cleaning up the neighborhood.

Doing our part to improve the community strengthens our ties with our neighbors and demonstrates what it means to be a good citizen.

 

Characteristics of the Best Philanthropists

By

On March 31, 2022

In Community Engagement, Muhammad Babangida, Philanthropy

People who are philanthropists are individuals who want to make a positive difference in the lives of others through the donation of their assets and services. They come from various socioeconomic backgrounds, and there are many characteristics that they share.

  1. Desire to Improve Lives

People who are philanthropists show a deep concern for the well-being of others. They do not expect recognition or compensation for their efforts.

  1. Understand Others’ Struggles

Philanthropists are likely to be sensitive to the struggles of others. They are obligated to do what they can to make them better.

  1. Strong Social Awareness

Philanthropists are also open-minded individuals who are aware of their surroundings. They seek to understand the motivations of others in order to improve their lives.

  1. Future-Focused

People who want to make a positive difference in the world tend to look beyond the immediate issues and focus on the long-term goals of improving society. They realize that it is important to address the underlying issues in order to make lasting changes.

  1. Involved in Government

As philanthropists, they are also advocates for political change. They believe that it is important to advocate for social change in order to make it happen. This is because it allows for progress on a broader scale.

  1. Tackle Individual Issues

Instead of supporting organizations, successful philanthropists seek to support specific causes. They first identify the issue they would like to see change in, then look for organizations that can help make it happen. They then use their own resources and those of other groups to find the best solution.

  1. Utilize Business Principles

Philanthropists typically look at their contributions as an investment in society, and they use the money and resources efficiently. Similar to business leaders, successful philanthropists use their networks to promote a cause. They do not exclusively support nonprofit organizations, but they also support for-profit ventures and legislative initiatives.

 

Marketing Trends to Watch in the Next Few Years

By

On March 4, 2022

In Community Engagement, Muhammad Babangida

As the world emerges from the COVID-19 pandemic, businesses will have to adapt to changing consumers. To maintain a competitive advantage, it is critical that businesses monitor the latest marketing trends and adapt to meet today’s customers.

Here are some of the top marketing trends to watch for in the coming years:

The Rise of Social Commerce

Thanks to social media, it is now easier than ever for consumers to pass along information about companies. This has led to an increase in word-of-mouth marketing; companies responsible for good customer service will see significant returns on investment.

Content Being Repurposed Across Platforms

Before COVID-19, companies used to market their products and services exclusively on social media. With the rapid growth in content marketing, it has become more common for businesses to repurpose their existing video content across platforms. Businesses are also expected to see an increase in sales by addressing customer questions via social media.

Community Builds Business

Digital communities have become a driving factor in many companies’ marketing efforts. Consumers are now more likely to seek advice from those who share similar interests and concerns, and businesses can benefit by advertising within specific communities.

Content Is Still King

Businesses that focus on creating high-quality content for their customers will be at an advantage as the market continues to shift towards building community. While some companies have been tempted to cut back on their marketing efforts during the economic downturn, those that invest in high-quality content will find themselves with a loyal following of customers when the economy recovers.

Advances in Marketing Automation

The rapid growth of content marketing has also increased the demand for more sophisticated marketing automation systems. This requires an understanding of how each consumer interacts with the company’s products or services and how to reach them at precisely the right time.

The Rise of Brand Activism

With the COVID-19 pandemic and other social upheavals, consumers saw first-hand how quickly their lives could change. As a result, more companies are expected to highlight products that offer purpose and meaning instead of merely being practical.

 

Important Ways Technology Impacts Productivity

By

On March 1, 2022

In Community Engagement, Muhammad Babangida

 

Although there are arguments about technology leading to multiple distractions for employees, there are also many examples of technology having positive impacts on productivity. Let’s take a look at some of the important ways technology is improving productivity in workplaces around the world, with information featured from an article on Beekeeper.

  1. Communication improvements

Previously, we have seen workplace communication revolve around email threads and one-on-one meetings. However, when the Covid19 pandemic hit, it was clear that businesses had to integrate other ways of communicating so that operations could still continue without people in the office. Now, it is popular for employees to communicate over skype instant messaging, and Zoom video conferencing. Technology has allowed workplace communication to become quicker, more efficient, and more thorough than ever before. 

  1.   Peer-to-peer communication

Along with better workplace communication as a whole, colleagues are able to communicate with each other more effectively as well. Skype instant messaging, Slack and other communication platforms have made it so that team members can speak with anyone in the company quickly without having to exchange personal phone numbers. Employees are able to use these online platforms to share videos, links, messages, images, and documents with each other with ease. With responses being quicker, there are fewer headaches and miscommunications throughout the office and productivity actually increases. 

  1.   Improved employee satisfaction.

Employee satisfaction is important for multiple aspects of running a smooth operating business. Unhappy employees tend to be less engaged, less productive, and add to a high turnover rate. Employees are starting to become more and more concerned about their values and happiness when it comes to placing themselves at jobs, and companies need to take that into account for their own good and success. One way businesses can increase employee satisfaction is by recognizing their individual employees for various achievements, random uplifting, and even special events like birthdays and pregnancies. Receiving zero communication from leaders and other members of the team can make employees feel like they are not a vital part of the organization. Allow employees to have a voice in different online platforms and keep them informed about various policy changes, workplace incidents, and other information that would benefit them to know. 

 

How to Find Purpose in Your Projects

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On February 23, 2022

In Community Engagement, Muhammad Babangida

Some projects may not fully project their purpose during conception. However, these projects become helpful with time, and they manifest their usefulness in their implementation. Therefore, it is important not to judge any project before it is implemented because you cannot tell what it will yield in the future. It is therefore essential to evaluate business projects.

 

The following are key points to help you find purpose in your business project.

  • A Good Starting Point

The purpose of the business is the crucial point to determine the project’s value. However, with time the business executives may opt to find the actual use of the project case. The value of the project is not measured with the gains it’s giving back to the company at the moment, but the real gains it will bring to the company in the future. A project is not set for short-term goals but long-term goals. 

 

Some projects may go beyond the constraints of the projected budget, but it does not mean that they are not worth investing in. This is because other projects went way far beyond their projected budget, and they still stand to date as iconic monuments worth the investment. However, if they could have been cut short, their importance could not be celebrated today.

  • Why Business Case Is Not the Only Rationale

Business executives should invest in building the case for a project. Still, they must be conversant with the project and understand its potential impact on its development before implementing it. They will be required to conduct in-depth research to ensure adequate information on what the project can offer. However, this approach requires a viable use case on top of its purpose. However, only 2.5 percent of the companies can complete their projects in this approach.

  • Building Purpose Into a Project

To ensure that you have built the true purpose in a project, you will have to ensure that you have established the reason why the project exists. This way, you will identify the importance of business on the owners and the employees. These are the key issues that give the project meaning beyond its profitability.

  • Finding Out the Why of a Project

The most effective way to understand the purpose of a project is by answering the recurring questions. If the business cannot answer the endless questions, it may not have any practical purpose. Therefore, a good project must give answers to ensure that it has saved huge expenses and avoids losses.

 

How to Make the Most of Crowdfunding

By

On February 23, 2022

In Muhammad Babangida, Philanthropy

Many organizations rely on crowdfunding to raise money in today’s economic climate. In the case of organizations like museums and other cultural institutions, crowdsourcing is a viable option that they can use to create an educated and diverse audience and a robust network of financial supporters. How then can they make the most of crowdfunding?

 

Deciding What to Crowdfund

Before going any further, it is essential to understand what they are attempting to get funding for. Depending on the nature of the project and its level of interactivity, several different goals could be established. From an institutional perspective, one could create a foundation for future development or provide a platform for current events.

For an individual project (such as a film), the backing would be used as an element of motivation or perhaps as seed money to get things moving in the right direction. Other objectives, such as those that are more altruistic, might include using crowdfunding to start or bolster nonprofit initiatives or simply bringing in additional funds to support an important cause.

 

Selecting the Right Crowdfunding Platform

There are several different crowdfunding platforms and sites available to use. One option would be to set up and run one’s platform. However, this is often impractical if one attempts to raise capital for an event or project that can occur over a reasonably short period. For that reason, several options are available to help facilitate the project and meet the funding goal. One option would be to partner with a platform that has already built up a large volume of backers and investors. Of course, in some cases, the platform may not have the right features, or it may not have enough of them to meet the required specifications. In that case, it may be better to create a site of one’s own.

Whatever the case may be, it is vital to have a platform to meet the project’s needs. In some cases, this will mean integrating crowdfunding into an existing site or creating a dedicated platform for crowdfunding. Regardless of the potential drawbacks and costs associated with such action, the end goal should be getting as much money through crowdsourcing channels as possible.

 

Identifying Potential Backers

Backers are located once a crowdfunding campaign is launched and the goal is set. There are a variety of methods that they can use to identify backers. One can use a dedicated page for advertising the project by reaching out to various groups and organizations or social media. Another option would be through a site that has been designed exclusively for this purpose.

These sites often require a small fee for the use of the platform. However, getting a single site to handle all needs can be worth it. The site also serves as an excellent way to update backers and keep them engaged throughout the campaign. It is essential that backers are kept informed about the project and provided with opportunities for involvement in both aspects and events related to said project.

How Music Affects the Brain

By

On December 30, 2021

In Muhammad Babangida

Music is one of the most influential factors in our lives. It can influence us daily in achieving our goals in life, especially in each day’s work or study. Although, at times, it can have an adverse effect on you when used excessively with no specific objective (e.g., addiction), music still affects every person’s brain. This article highlights five ways how music affects the brain.

 

  1. Music reduces stress:

 

Tension, anxiety, and stress can be overwhelming in our daily activities. Music is a good way to alleviate the feeling of tension in everyday stressful activities. Listening to music releases dopamine which is associated with pleasure. This leads to relaxation or peace of mind, which reduces or relieves stress.

 

  1. Music relieves pain:

 

Many studies have been done on the effects of music in relieving pain. It has been found that listening to music can reduce the feeling of pain altogether! Some results from a study show that infants feel less pain when exposed to classical music than those not exposed. This applies more to adults, with scientific evidence showing that many surgeries were performed without anesthesia when patients listened to their favorite songs or melodies!

 

  1. Improves mood:

 

Music affects your emotions and mood in different ways each day. When you listen to sad songs, it makes you feel sympathy for the artist and makes you feel down in times of hardship. If you play upbeat and happy songs, you will be happier and motivated to achieve your goals in life.

 

  1. Music reduces mental fatigue:

 

Mental fatigue can be caused by certain factors like stress, anxiety, and many more. Some research shows that music has the ability to reduce the tiredness of the brain, which leads to concentration in accomplishing your goals. This is attributed to the fact that when you listen to music, your mind gets absorbed into it without noticing or thinking about anything else other than what you are listening to.

 

  1. Helps in learning:

 

If people want to learn something new, listening to music while studying helps them memorize easier because of its fast rhythm. Also, listening to melodies or songs that remind you of a particular person or thing while studying will help you remember that person or thing better!

 

Conclusion:

 

In a nutshell, music is a tool that should be used daily to bring the best out of us. With this knowledge, we can now apply it in our lives and see how it helps us achieve our big or small goals.

AI in Healthcare

By

On December 30, 2021

In Muhammad Babangida

Artificial intelligence has found its way into the healthcare sector in different dynamics. Deep learning plays a pivotal role in the diagnostic. Researchers are exploring ways to make it efficient enough to be used as part of standard practice.

 

This tech is developing solutions for the healthcare domain, especially in diagnosis. It helps physicians or doctors prioritize their time more efficiently and reduce their wait times for patient consultations using chatbots for this purpose.

 

The impact of AI on mental health is enormous, with chatbots that remind patients to take medication or therapists to predict their patient’s moods based on their speech patterns.

 

In healthcare operational cost management, machine learning algorithms predict healthcare supplies or equipment demand. AI systems can monitor the physiological data of patients, especially in ICU and delivery rooms, for early prediction of complications. Using data AI can quickly help reduce operational costs with proper supply-demand management.

 

It has helped the medical research community to find solutions for chronic diseases, including diabetes, cancer, and heart disease. Deep learning is used in radiography to detect pneumonia in the lungs. Using neural networks, AI can diagnose diseases using retina scans as its input parameter based on if they have diabetes or not. AI does even treatment of cancer with a high accuracy rate.

 

Clinical decision-making is another area where AI can help doctors with its capabilities. IBM Watson for Oncology is an AI system designed to give treatment options after the doctors enter the patient’s data. This helps create personalized medicine or treatment plans for patients who have cancer.

 

AI has also started reducing human errors in medication dispensation at hospitals by suggesting the correct dose based on weight, age, and other relevant parameters. It also monitors the patient’s health condition during medication for any adverse effects or side effects, which can be avoided by early detection.

 

AI’s various roles in the healthcare sector cannot be overlooked. The list of positive impacts is much longer, but the above points are enough to emphasize how important it is.

 

However, despite all these benefits, there are some challenges for AI in healthcare. The first one is the unavailability of a massive amount of data required for deep learning systems because most healthcare information comes from private clinics that are reluctant to share their data for research purposes.

Growing Community Engagement For Your Small Business

By

On November 5, 2021

In Community Engagement, Muhammad Babangida, Philanthropy

Just as your business is integral to building a thriving economy for your community, a community is vital to succeeding as a business at all. Community involvement allows businesses to build relationships with their consumer base, increase brand awareness, and further their visibility and outreach. No matter how it’s done, business owners should encourage community members to get involved with their business to build customer loyalty and increase the overall benefits for both the community and the business. 

 

That being said, it’s not as easy as someone snapping their fingers to create an engaged community, nor can a business expect its community to engage with it at every opportunity presented. Business owners need to put in work if they want their community to actively engage with them and further their presence in the community.

 

One thing many business owners forget is that their community is made up of people. Social media makes it easy to forget that a community is more than accounts on a screen; though beneficial, the human aspect of engagement should never be forgotten. This goes for both the consumer and the employees running the social media accounts: everyone is human, so everyone should be treated as such. Additionally, social media takes away the all-important face-to-face interaction that many clients and businesses need to build a lasting relationship. When possible to meet face-to-face safely, encourage in-person interactions, and take advantage of the human aspect of relationships.

 

Engagement doesn’t all fall onto the business owner, however. Employees are just as vital in creating community engagement and connecting with others, so they should be encouraged to become involved with local organisations related and unrelated to work. Connections aren’t kept to one place—they can form anywhere. It’s vital that businesses support their employees, then, so that they can pursue interests outside of work and create these lasting connections.

 

Another way to engage with the local community is by being completely transparent with customers and overcommunicating. If there are big changes coming to the business, communicate those changes and the reasoning behind said changes prompt; if possible, let people know about it in advance. Overcommunicating is better than under-communicating, and customers deserve to know what decisions are being made. If they are kept in the loop, they are much more likely to be supportive of a business. 

 

For the biggest impact on a community, business owners should get themselves involved in community initiatives. These can often be found on the local municipality website; cities, villages, and townships are likely to post important initiatives to their municipality site. If any questions arise, simply talk to the local city administrator or clerk to ask how to get involved.

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