In these days, everything has been made to be more mobile friendly. When you begin to think about this sort of mind set coupled with fundraising, it almost seems ridiculous to not involve the two together. Most everyone out there is attached to some sort of device all the time. Cell phones, tablets, and laptops are three of the most widely used devices in this era. If you are a nonprofit organization trying to drum up supporters and donors, mobile fundraising could be the way for you to get the job done.

Getting the Job Done

The use of mobile devices has dramatically increased in the past few years. With it, the way organizations earn donation money has changed as well. Many companies are making the switch to mobile fundraising. How does this work to help your company?

Well, mobile devices are checked regularly during the day. Since they are constantly being used, it makes sense to say that mobile fundraising is the most direct route toward getting the funds you need. Many of how mobile fundraising has begun are through the use of emails. There are multiple devices that allow you to read emails on that device, which then makes sense to send emails to reach the donors.

However, there is more to mobile fundraising than simply sending an email to a donor. There are tactics and strategies to getting the job completed and ensuring that the donors enjoy their experience and are willing to donate or donate a second time.

Strategies and Tactics

One of the most important things that an organization can use to improve their mobile fundraising is feedback. Without feedback, you won’t know how well the fundraising event went over, and you can even use this feedback to improve on your tactics for the future.

Feedback can also help with the next tactic, which is to understand the frequency of emails you need to send. Since many people do not like receiving multiple emails in succession from the same sender, it is ideal to decide upon a good rate to send your emails. Feedback can help with this.

The last tactic that is useful for mobile fundraising auctions. By hosting an auction, you can drum up support, awareness, and connections with multiple donors at once. You can even implement your mobile fundraising ideas to the auction to explain your organization and donation plans.


If you are searching for a great way to get support for your organization, mobile fundraising is a great place to start. You can be with the times, use the most direct routes, and easily get feedback from your donors all by using a mobile device.