Muhammad Babangida is a committed philanthropist from Nigeria

Tag: Mobile Fundraising

Fundraising Tips for Nonprofits

A successful nonprofit fundraising campaign is a vital part of any organization’s operations. It can help raise awareness for a cause and attract more donors.

It can be a daunting task for a charitable organization to raise money. Since it’s likely that your primary source of income is through donations, fundraising can be a long and challenging process.

Nonprofit fundraising should be learned and mastered. Having a well-designed fundraising plan can help prepare your volunteers and ensure that the organization is successful. Here are some crucial steps to follow.

  1. Set Goals and Plan Messaging

Before you start a fundraising campaign, it’s important to set goals and objectives. These should include the end goal and the overall plan for the year.

Before setting a fundraising goal, it’s important to determine the organization’s needs. Then, return to the mission statement to figure out what the money will be used for.

Your mission statement should also be written to guide the donors’ questions about the organization’s goals and mission. Having a clear and concise mission statement can help raise awareness about the organization and its work.

Make sure to also tell the stories of the people who you help. A study conducted in 2010 revealed that most donors choose to give due to their own preferences and personal experiences. A partiality for certain causes can also be triggered by a donor’s personal experiences. Having a compelling and uplifting story can also help motivate people to give.

Most donors research a charity before giving, so having a well-written and uplifting story on your website can also help boost donations.

  1. Make a List of Potential Donors

Before you start a fundraising campaign, it’s important to identify the people who are most likely to give to your cause. You can also enlist the help of your board members and volunteers to create a list of potential donors.

Having a well-written and uplifting story on your website can also help boost donations. Having a prospect list can also help guide your campaign promotion. It can be done through various forms of fundraising, such as social media, direct mail, and sponsorships.

  1. Plan Your Campaign

This step will help you determine the exact strategy and tactics that will help raise money for your cause. Having a clear understanding of the goals and the various ways that donors can give will help boost your fundraising efforts.

Before you start a fundraising campaign, it’s also important to determine how you’ll promote it. This step will help determine the various elements of the campaign that will be used to raise money for the organization.

Although the goal of a fundraising campaign is to raise money, it’s also important to determine how you’ll promote it. This step will help you develop a strategy and tactics that will work for your organization.

One of the most important steps that you should consider when it comes to establishing a fundraising campaign is to establish a recurring donation program. This can help boost donations and prevent you from having to spend a lot of money on ongoing fundraising. A monthly giving program can allow you to receive a steady stream of donations.

  1. Thank Donors

Although it’s important to establish a fundraising campaign, it’s also important to thank your donors and supporters. This can be done in a variety of ways, such as by sending a thank-you note. However, it’s also beneficial to build a stronger relationship with your donors.

Being loyal to your donors is as important as maintaining a good customer relationship. Having a strong relationship with them can help alleviate the pressure of fundraising. By being transparent about the details of the donations, your organization can continue to grow.


Understanding Trends in Online Fundraising

Americans are very giving as a culture. As technology evolves, it’s become important to target potential donors online. One example of this is the COVID-19 epidemic. Where traditionally many museums and other non-profits hosted big parties to raise money, many of those events have gone online. Organizations that have been light on their feet and quick to adapt have been able to continue to raise funds in spite of social distancing.


 Text-to-donate has also grown as a way to reach donors, particularly younger ones. People today are increasingly attached to their mobile phones. Smartphones have become the main place people organize their lives in many ways. And donors are willing to give via text in many cases. Organizations like the Red Cross have utilized this model with great success. Donors text a specific number, usually a 5-digit code. Donors are also willing to give to smaller, local charities they feel personally connected to with this model. Of course, it’s important to make sure donors are aware an organization is able to accept funds this way. Messaging via email or postal mail is a great way to make them aware of this. There are different software programs available to set this up. 


 Peer-to-peer fundraising is also a wonderful way for charities to increase online donations. Peer-to-peer means that people from the community ask their friends and family for donations. This is often done as a birthday fundraiser on platforms like Facebook. It’s a great way to keep giving at the forefront of a donor’s minds.

Why Mobile Fundraising is Important

In these days, everything has been made to be more mobile friendly. When you begin to think about this sort of mind set coupled with fundraising, it almost seems ridiculous to not involve the two together. Most everyone out there is attached to some sort of device all the time. Cell phones, tablets, and laptops are three of the most widely used devices in this era. If you are a nonprofit organization trying to drum up supporters and donors, mobile fundraising could be the way for you to get the job done.

Getting the Job Done

The use of mobile devices has dramatically increased in the past few years. With it, the way organizations earn donation money has changed as well. Many companies are making the switch to mobile fundraising. How does this work to help your company?

Well, mobile devices are checked regularly during the day. Since they are constantly being used, it makes sense to say that mobile fundraising is the most direct route toward getting the funds you need. Many of how mobile fundraising has begun are through the use of emails. There are multiple devices that allow you to read emails on that device, which then makes sense to send emails to reach the donors.

However, there is more to mobile fundraising than simply sending an email to a donor. There are tactics and strategies to getting the job completed and ensuring that the donors enjoy their experience and are willing to donate or donate a second time.

Strategies and Tactics

One of the most important things that an organization can use to improve their mobile fundraising is feedback. Without feedback, you won’t know how well the fundraising event went over, and you can even use this feedback to improve on your tactics for the future.

Feedback can also help with the next tactic, which is to understand the frequency of emails you need to send. Since many people do not like receiving multiple emails in succession from the same sender, it is ideal to decide upon a good rate to send your emails. Feedback can help with this.

The last tactic that is useful for mobile fundraising auctions. By hosting an auction, you can drum up support, awareness, and connections with multiple donors at once. You can even implement your mobile fundraising ideas to the auction to explain your organization and donation plans.


If you are searching for a great way to get support for your organization, mobile fundraising is a great place to start. You can be with the times, use the most direct routes, and easily get feedback from your donors all by using a mobile device.

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