Muhammad Babangida is a committed philanthropist from Nigeria

Category: Youth Philanthropy

How to Handle Donor Fatigue the Right Way

A lot of organizations dread to hear the words donor fatigue. It means that there is a lack of cash flow, which can be intimidating to think about. However, there is are ways to remedy donor fatigue.

 

Host Engaging Events

If people aren’t engaged, they likely will not feel inclined to make donations. It is important to create a comfortable space that promotes socialization. One great way to make the events comfortable for donors is to host events that are not fundraising events. The organization does not have to pour a lot of money into these events. Hosting events that are not meant to bring in donations allows donors to create relationships and learn about the cause in a no-pressure environment.

 

Communication is Key

Donors need to know where their money is going and the impact it is having. If the organization does not have a consistent way to communicate with donors, it needs to get one stat! This can be through a newsletter, social media page, or even text updates. There are plenty of tools available online to help automate this process if the organization has a large number of donors.

 

Find Out Why Donors Leave

It is no surprise that the business will lose some of its donors eventually. Use this opportunity to learn why the donor stopped donating. This information is valuable as the business continues to grow its relationships with donors. Be sure to ask in a courteous and non-obtrusive way in order to keep the relationship with past donors positive.

The Case for Team Fundraising

Usually, when one thinks about fundraising, you picture the efforts of one determined, and probably exhausted, person. But, nowadays, that isn’t usually the case, since many that support a given cause come together to fundraise in the form of a team. These teams consist of family members, friends, neighbors, and colleagues that band together to raise funds for charities.

 

This approach often yields better results than working alone. Here are three reasons why you should give it a try:

 

It Gives Confidence to New Supporters

If you are more of an occasional supporter or you are brand new to fundraising, you may feel more comfortable working within a group. The work will not seem as nerve-wracking if the responsibility of hitting a targeted goal is shared by several people.

 

You Can Appoint a Team Captain to Organize the Effort

Team captains can give everyone the encouragement and motivation they need to keep going. They also make a huge difference because a team campaign can become disjointed with so many “cooks in the kitchen.” 

 

A seasoned leader can set appropriate, realistic goals and, based on every individual team member’s strength, assign tasks that each will excel at.

 

It Allows the Charity to Expand its Reach

Teams, by their very nature, are formed by many people, each with their own friends, families, and professional networks. These individuals each probably have social media, as well, and that means the fundraising pages can be shared many more times than through one person alone.

 

In conclusion, team fundraising is a great way to help others through charitable means while also improving upon and streamlining the process.

Is it Important to Reward Donors?

The short answer is yes, it is extremely important to reward donors! When an organization takes the time to reward its donors, they create a long-lasting healthy relationship where both parties feel valued. What exactly is an appropriate donor reward? Keep reading to find out.

 

When considering a donor reward, it is important that the reward does not make the impression that the organization is wasting the donor’s money. The reward needs to be meaningful. This means that the person or organization giving the gift will have to go a bit deeper than a mug, t-shirt, or magnet.

 

One great way to make a connection through a reward is to show that a lot of time has been put into it. For example, make a journal and make specific entries throughout the year that reflect what the donor’s money is helping to do. This will need to be specific for each donor, so get a plan before getting started! Remember, handwritten is always more meaningful than something that is typed. If the time is available, go ahead and handwrite the journal entries.

 

Remember to show personality through the entries. Act as if you are writing to a friend. This will create a conversational tone to the journal and create a deeper connection with the donor. After the donor explores the journal, they’ll feel great knowing where their money went. They’ll also likely look forward to reading another journal next year! This is a great way to form a long-lasting relationship with donors.

 

If the organization has too many donors to provide each one with a handwritten journal, this idea can easily be taken to a digital level. Create a password protected webpage that can serve as a digital journal. Reward your donors with the password so that they can read the journal entries at their leisure. This will serve as great motivation for the organization to keep the journal updates since donors can be checking it at any time. This is also a great way to provide donors with an exclusive look inside the organization. Plus, it is inexpensive for the organization itself!

 

Understanding Trends in Online Fundraising

Americans are very giving as a culture. As technology evolves, it’s become important to target potential donors online. One example of this is the COVID-19 epidemic. Where traditionally many museums and other non-profits hosted big parties to raise money, many of those events have gone online. Organizations that have been light on their feet and quick to adapt have been able to continue to raise funds in spite of social distancing.

 

 Text-to-donate has also grown as a way to reach donors, particularly younger ones. People today are increasingly attached to their mobile phones. Smartphones have become the main place people organize their lives in many ways. And donors are willing to give via text in many cases. Organizations like the Red Cross have utilized this model with great success. Donors text a specific number, usually a 5-digit code. Donors are also willing to give to smaller, local charities they feel personally connected to with this model. Of course, it’s important to make sure donors are aware an organization is able to accept funds this way. Messaging via email or postal mail is a great way to make them aware of this. There are different software programs available to set this up. 

 

 Peer-to-peer fundraising is also a wonderful way for charities to increase online donations. Peer-to-peer means that people from the community ask their friends and family for donations. This is often done as a birthday fundraiser on platforms like Facebook. It’s a great way to keep giving at the forefront of a donor’s minds.

Mentoring the Youth in Philanthropy

Human beings have an inert quality of graciousness, which, when molded in the right way, gives way to philanthropy. It is the desire to promote the welfare of people, to seek solutions to the many problems that plague our society.

Youth today hold a central role in philanthropy. With their never-ending energy and enthusiasm, they are the flag- bearers of philanthropy all over the world. All they need is a bit of guidance, to help them learn about the community’s needs and the grant making process. A few tips on mentoring the youth in philanthropy will come handy.

You Do Not Have To Do It Alone

Training the youth in philanthropy need not be a one person job. Get in contact with like- minded people or community partners. A team will certainly achieve more than you can ever by working alone.

There are multiple organizations active in the field who shall be happy to indulge you in their programs.

Be Specific About Your Role

A youth- philanthropy project is essentially the product of the participants and not the adults mentoring them. Your role here is to advise them, and not to teach them. You need to rely on the youth to take up leadership positions in every aspect of the process.

A mentor needs to completely alienate oneself from the decision making process. His only aim should be to create a conducive environment where the youths can make sensible and sensitive decisions.

Make it a Fun Activity

Introduce games and other leisure activities wherever you can. This will help participants find their voices whilst helping to foster trust amongst them. A bit of fun and movement helps break the ice and get the movement going.

A strong bond between the students sure is necessary, but nonetheless, the bond between the mentor and the participants has its own significance. Games can be improvised and executed to achieve these objectives.

Step Up, Step Back

It is important to differentiate between situations where you volunteer your voice and where you just step back. The greatest tool while working with youth is silence, and you’ll be amazed at how much you can learn by letting the youth lead.

Young people involved in philanthropy today, aged 8- 21, are extremely thoughtful and professional at making real grant decisions. Even the first- timers are eligible to take leadership roles in the social arena of the program.

All you need to do is to channelize their efficiencies in the best possible way, and, in the process, benefit the society at large.

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