Nonprofits are often faced with various challenges when it comes to using social media. One of these is the lack of resources and the perception that it can be a lost cause. However, there are also many advantages to using social media.
There are various tools and resources that can help nonprofits get started with social media. However, these tools are not as helpful as they should be. Nonprofits should first learn how to use them and find the support they need.
Learn how to set up a successful social media strategy for your organization. These tips will help you get the most out of your efforts.
Utilize Nonprofit Account Features
Instagram, Facebook, and YouTube have various features that are designed for nonprofits. These platforms allow them to run fundraising activities and add “donate” buttons to their accounts. YouTube also offers various resources and features for nonprofits. Nonprofits should also enroll in order to access these benefits.
Integrate Donation Buttons
If a non-profit is collecting donations, make sure that they have the appropriate buttons on Instagram and Facebook. These platforms also have fundraising tools, but you never know when someone might want to give. While you’re adding these features, you should also add links to your accounts so that people can easily connect with your organization. You should also make it easy for people to sign up for newsletters and email signatures by providing links to your social media profiles.
Develop Strategic Guidelines
Nonprofits are typically run by lean teams and have a network of volunteers that vary in skill levels and backgrounds. Having a clear set of guidelines can help ensure that the organization’s social media policies are consistent. Having a consistent strategy can help keep the organization’s operations running smoothly.
Build a Calendar
Having a content calendar is also a great way to keep the members of your organization on the same page. It can help them plan ahead and avoid having to scramble to put together projects at the last minute. One of the most important factors that a non-profit should consider when it comes to planning its content is the importance of certain events. For instance, if a group that champions women is planning on holding events such as International Women’s Day, Mother’s Day, and Gender Equality Week, then planning content around these events is important.
Share Stories
Studies have shown that people are more likely to engage with a post that has a picture of someone in it if they’re in the first few frames. In today’s world, people want to know who’s behind the organization’s logo and brand. Being able to show who’s behind the organization’s identity is very important since it can help maintain trust and build a stronger relationship with its members. You should also regularly introduce people to your volunteers and tell the stories of the communities that you’ve helped support.
Launch Fundraisers
Social media marketing is also a great way to boost the visibility of your organization’s fundraising efforts. With the right tools, it can now be easier than ever to collect donations. Nonprofits that are verified can now create a fundraiser that can live on their Facebook page. There are also various features that allow people to create their own fundraisers. They can additionally add a thank you tool and a donate button next to their posts. Instagram also supports live donations. This feature allows people to run their own fundraising activities and share them with their followers.