Stories have been around for thousands of years. From ancient Egyptian texts to cartoons, the human brain has been trained to absorb information through the medium of storytelling. Due to the increasing number of businesses using storytelling techniques to entertain and inform their audiences, it has become a common buzzword in corporate circles. Unfortunately, many organizations are not taking the time to learn how to use storytelling to motivate and engage their donors.
Ingrain Storytelling in Your Culture
Creating a culture that values storytelling involves making it an integral part of your organization’s operations. This can be done by developing multiple programs and activities, such as your fundraising efforts and meetings. You should also encourage staff members, volunteers, and board members to share personal stories about how their organizations have impacted them. Before you start implementing storytelling techniques, make sure that everyone knows how important it is to have a plan. Having a strategy in place will allow you to identify potential stories that will benefit your organization’s supporters.
Place Stories Strategically
Your organization’s mission statement is essential, but many organizations display it in a lackluster manner. Instead of having a few sentences, try creating a video that showcases the organization’s real-world impact. Social media and blog posts are the most critical platforms for storytelling. It can help you spread your message without being in-your-face marketing. Some content suggestions you can create include interviews, autobiographies, and first-hand experiences.
Although storytelling is commonly utilized in written form, video content is becoming more popular. It can be as simple as taking a video of an event and posting it on Facebook or Instagram. By diversifying your delivery, you can reach a wider audience and increase your chances of being seen by more people.
Follow Proven Story Structure
One of the most critical factors you should consider when developing a story is the beginning, middle, and end. A compelling story structure can help you build a strong relationship with your audience. One of the most effective ways to show how your donors can make a difference is by having a happy ending. One of the most critical factors you should consider when developing a story is the details of the individuals and their families.