Muhammad Babangida is a committed philanthropist from Nigeria

Tag: Strategy

How Digital Marketing Skills Can Help Nonprofits: Part 1

Unlike other businesses, nonprofit organizations are not focused on making money. Instead, they are committed to helping those in need. Nonprofits can easily reach out to their supporters through digital platforms. They don’t have to spend a lot of money on advertising, and they can use their platforms to promote their work.

The digital space is very cost-effective and can help nonprofits reach their potential audience. It can also help them raise funds without taking on excessive expenses. Nonprofits can also benefit from having a great website. It allows them to communicate with their potential donors and showcase their work.

Digital marketing can help boost a nonprofit’s visibility and provide more people with a chance to support them. Here are some of the key ways that digital marketing skills benefit nonprofits.

  1. Sharing Your Impact

Getting started with a good online presence is very important for a nonprofit. Having a well-designed site can help boost the organization’s visibility and attract more potential donors.

A good website design company can help a nonprofit create a well-designed and engaging platform. They will also make sure that the users have a good experience. Aside from creating a well-designed website, a good digital marketing agency can also help boost a nonprofit’s visibility through search engine optimization. This process can help create awareness for the organization and its services.

Digital platforms allow nonprofits to publicly share the impact they have on their community and make people more aware of the work they are doing.

  1. Inexpensive Exposure

Digital marketing allows companies with the deepest pockets to get the most exposure. Nonprofits, on the other hand, do not have the option of spending big on digital marketing.

Nonprofits should be able to explain how they use the money they have to donors. They should also make sure that they are not over-spending on digital marketing.

Even without spending a lot of money, digital marketing can still be very efficient for a nonprofit to build its brand. One of the most effective ways to do this is through content generation.

Another effective way to get noticed is through link building. A good link-building agency can help nonprofits find opportunities to appear on authority websites.

  1. Endless Opportunities

One of the biggest limitations of analog marketing is that it only allows a nonprofit to choose the media houses that are available.

Digital marketing is different though, as it allows nonprofits to reach their potential audience and promote their work in a multitude of ways. They can also use social media platforms to reach their target audience.

Aside from social media, a good digital marketing agency can also help a nonprofit create and manage various marketing strategies. Some of these include blog posts, videos, and case studies.

One of the most important factors that a company should consider when it comes to developing a website is the availability of various fundraising tools. Having the right tools can make it easier for people to give.

  1. Adaptable Marketing

Before the rise of the internet, conducting research on a nonprofit was very challenging. People had few options when it came to finding out about a certain organization. Today, having a well-designed website can help make it easier for people to find out more about the organization.

Having a robust digital presence is also important for nonprofits as it allows them to appear more credible online. Having a well-designed website can help people easily find information about a certain organization.

It is also important that the website is mobile-friendly. Having a responsive design can help ensure that the site can be easily accessed on different devices.

How to Get Loved Ones to Start Giving

When a person is passionate about a cause, it is natural for them to want family members to join and support. Most nonprofit contributors are individuals who want to see a change in society. They are not staff or prominent people. However, asking a family member to donate can be awkward, and an individual can be unsure of how to start the conversation. Here are ways in which an individual can encourage a loved one to start giving.


  1. Tell a Story

Encouraging a loved one to donate may require more than dry statistics. An individual needs to use storytelling to show the impact of the cause on people and society.


  1. Use Different Ways to Reach People

The use of social media can be of great benefit in reaching friends and family who are not in close contact. But for those that are close, a phone call or an email can be effective. An individual can also request loved ones to get involved in the cause other than making donations.


  1. Make it Easy

It is important to have a proper donation channel. Eliminate guesswork and consider the various ways in which people make donations. Let them understand whether the organization can receive gifts.


  1. Organize a Birthday Fundraiser

An individual can demonstrate commitment by asking friends to donate in honor of a birthday. Online platforms such as GoFundMe can be effective for this campaign.


5. Express Gratitude

An individual should always thank the potential donors even before they reach out for their wallets. It is also important to express gratitude when sending the message or when sharing the online platform link.

Focus on Strategic Philanthropy

While philanthropy is like a business in that time, money and effort are all put toward a goal, the biggest distinction between them is goals. Businesses further monetary gain. Philanthropy furthers “humanitarian gain.” It is with this distinction in mind that we have compiled several notable things philanthropists can do to optimize return on investment.
Consider the End Goal and Focus on It.
Philanthropy is the quest to preserve something you value, change something for the better or both. Focusing on a handful of causes means that donors can have see and feel a greater impact. A good mindset is “deep, not wide.”
Seek Reliable, Influential Partners.
With 1.5 million nonprofits in the US, deciding which groups to bring on board can be taxing. Before donating, do your research. Look into the NPO’s:Ultimately, follow up “What does your organization do” with “How well has it succeeded?”

  • Success in achieving goals.
  • Finances.
  • Command structure among staff and volunteers.
  • Expedience in changing to meet new needs.
  • Involvement with beneficiaries and stakeholders.
  • Actual difference made.

Discern If Philanthropic Capital Works For You.
The US sees 800 billion, non-refundable and tax-deductible dollars going to charities and donations. Despite this, no more than one-twentieth to one-fifth goes to nonprofits; the rest flows into public and private sectors, chiefly for financial growth.

Look into potential charities and where their investments end up. If the answer displeases you, then you can ignore them. Discuss investing with your financial advisors and figure out how you can best make use of philanthropic capital.
Evaluate and Progressively Change.
Philanthropy that achieves noticeable goals over time is rare. It takes more than checks induced by feelings from the holidays. Many donate to a go-to charity without receiving any feedback on that charity’s successes or operations.

Proper philanthropy requires endurance and constant assessment of successes and failings. A proper philanthropist is one who is constantly engaged and knows when to change strategies on the fly.
Give Boldly, Now!
It is natural to save as much as possible to take care of our own. Despite this urge, many easily accomplish that goal while still engaging in philanthropy. A financial advisor can point out when it is viable to give unto others. It is also important to remember that wealth does not follow you beyond death. Rather than horde your earnings, your fellow man and your planet could use it for improvement.

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