Muhammad Babangida | Philanthropy

Muhammad Babangida is a committed philanthropist from Nigeria

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Tips for Growing a Philanthropic Organization: Part 1

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On August 16, 2022

In Community Engagement, Muhammad Babangida, Philanthropy

The goal of a charitable organization is often to get bigger. This makes sense, as the more it can grow, the more it can make a difference. Unfortunately, growing a nonprofit organization can be challenging. 

 

Even though most nonprofit organizations are small, the big organizations have to start somewhere. This is because growth is achievable, especially if you are willing to put in the work required to get the job done. Unfortunately, many factors go into running a successful nonprofit, and we won’t try to solve them here. However, we can help you navigate through these obstacles and give you some ideas on how to grow your organization.

 

Utilize Your Existing Resources

Even the most prominent organizations can operate on a tight budget. However, smaller organizations have more difficulty attracting and retaining the right staff members. One of the most critical factors you should consider when growing a nonprofit is having the proper amount of staff time. Having the proper amount of staff time is also vital to ensure that the organization can reach its goals. 

 

Smile Train, a New York-based organization that provides cleft lip and palate surgery to children in developing countries, uses a model known as a “teach a man to fish” method. This goal is to train local surgeons with a small team from the organization. The organization uses this method to help expand its operations.

 

Stay Mission Focused

There is a fine line between spreading yourself too thin and doing more with less. It may take time to balance doing more with less and ensuring that the organization is focused on its mission. One of the essential factors you should consider when it comes to growing a charitable organization is ensuring that the new initiative or task is in service of the mission.

 

Establish Trust

Many organizations are involved in the charitable world and must maintain their integrity. One of the most critical factors you should consider when it comes to growing a charitable organization is making sure it is transparent. This is very important to ensure the public can see how the organization runs.

 

An increasing number of philanthropists expecting more transparency from their organizations also contributes to the growth of charitable organizations. The younger generation of donors is more likely to donate when the organization has a connection to its mission.

Volunteer Management Tips

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On June 22, 2022

In Community Engagement, Muhammad Babangida, Philanthropy

Everything about how you manage volunteers is strategy. Every component of a program should be designed to appeal to and utilize the volunteers’ strengths and data in order to reach its goals. In order to reach its goals, your organization must manage its volunteers effectively. This article aims to provide 15 tips to help organizations improve their volunteer management process.

Use Technology

Today, most organizations consider adopting software as the best way to manage their volunteers. This type of software can help busy managers keep track of their volunteers and improve their administrative processes. An effective volunteer management system can help organizations automate and digitize their daily activities.

Value Volunteers

The value of volunteers is immense, as they play a vital role in your organization’s operations and goals. They can help improve the efficiency of your organization and deliver on your mission. The average volunteer hour is valued at $24.14, and it has continued to rise over time. To ensure that you are doing the right thing by your volunteers, it is important that you regularly assess their impact on the organization. This will allow you to make a case for implementing more effective volunteer management practices.

Outline Goals

Before you start a new volunteer program or evaluate the current one, it’s important that you have a goal-setting process. This will help you identify the necessary actions and staff members to reach the goals. You’ll also want to create goals and strategies that will help measure the success of the program.

Communicate Often

One of the most important factors that you should consider when it comes to managing your volunteers is communication. Having regular communication with supporters is very important in order to increase the effectiveness of the program and attract more volunteers. Being authentic and communicating regularly with them is also very important in order to build long-term relationships.

Provide a Positive Experience

It’s no secret that volunteers are vital to your organization’s operations, and they should be prioritized. However, with limited resources and a tight schedule, it can be hard for volunteers to get the attention they need. This is why it’s important that you maintain their top priority. In order to keep them focused on their mission, you’ll also need to make sure that they’re regularly communicated with.

Engage Often

One of the most important factors that you should consider when it comes to managing your volunteers is engaging them. This process can help keep them focused on their mission and keep them committed to the organization. The most effective volunteer programs are constantly looking for new ways to engage their volunteers.

Using Social Media Effectively for Nonprofits

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On June 22, 2022

In Muhammad Babangida, Philanthropy

Nonprofits are often faced with various challenges when it comes to using social media. One of these is the lack of resources and the perception that it can be a lost cause. However, there are also many advantages to using social media.

There are various tools and resources that can help nonprofits get started with social media. However, these tools are not as helpful as they should be. Nonprofits should first learn how to use them and find the support they need.

Learn how to set up a successful social media strategy for your organization. These tips will help you get the most out of your efforts.

Utilize Nonprofit Account Features

Instagram, Facebook, and YouTube have various features that are designed for nonprofits. These platforms allow them to run fundraising activities and add “donate” buttons to their accounts. YouTube also offers various resources and features for nonprofits. Nonprofits should also enroll in order to access these benefits.

Integrate Donation Buttons

If a non-profit is collecting donations, make sure that they have the appropriate buttons on Instagram and Facebook. These platforms also have fundraising tools, but you never know when someone might want to give. While you’re adding these features, you should also add links to your accounts so that people can easily connect with your organization. You should also make it easy for people to sign up for newsletters and email signatures by providing links to your social media profiles.

Develop Strategic Guidelines

Nonprofits are typically run by lean teams and have a network of volunteers that vary in skill levels and backgrounds. Having a clear set of guidelines can help ensure that the organization’s social media policies are consistent. Having a consistent strategy can help keep the organization’s operations running smoothly.

Build a Calendar

Having a content calendar is also a great way to keep the members of your organization on the same page. It can help them plan ahead and avoid having to scramble to put together projects at the last minute. One of the most important factors that a non-profit should consider when it comes to planning its content is the importance of certain events. For instance, if a group that champions women is planning on holding events such as International Women’s Day, Mother’s Day, and Gender Equality Week, then planning content around these events is important.

Share Stories

Studies have shown that people are more likely to engage with a post that has a picture of someone in it if they’re in the first few frames. In today’s world, people want to know who’s behind the organization’s logo and brand. Being able to show who’s behind the organization’s identity is very important since it can help maintain trust and build a stronger relationship with its members. You should also regularly introduce people to your volunteers and tell the stories of the communities that you’ve helped support.

Launch Fundraisers

Social media marketing is also a great way to boost the visibility of your organization’s fundraising efforts. With the right tools, it can now be easier than ever to collect donations. Nonprofits that are verified can now create a fundraiser that can live on their Facebook page. There are also various features that allow people to create their own fundraisers. They can additionally add a thank you tool and a donate button next to their posts. Instagram also supports live donations. This feature allows people to run their own fundraising activities and share them with their followers.

Engaging with Nonprofit Donors

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On May 26, 2022

In Muhammad Babangida, Philanthropy

Although every contribution is essential to a nonprofit, recurring donors are the organization’s most valuable asset. They are the ones who give year after year and are typically cheaper to acquire than one-time donors. They also give 42% more annually. Nonprofits can also benefit from the lower cost of acquiring and retaining these types of donors.

Over a lifetime, recurring donors can give more than one-time donors. They are also more likely to give more than they did one year ago. However, this type of giving requires more than just a set strategy and a good website. It involves cultivating a relationship with the donors and making them feel valued.

The concept of donor engagement refers to the interactions between a nonprofit and its donors. It involves developing a strategy that includes the various activities and methods that you use to make sure that the donors feel valued and that they are receiving the best possible service.

Aside from regular donations, having a well-designed and executed donor engagement strategy can also help nonprofits secure in-kind gifts, as well as other support. It can also encourage more giving by sharing your message with potential new donors. Having a good website can also help a nonprofit expand its reach and attract more potential donors.

  1. Utilize Social Media

One of the most frequent actions that a donor takes is interacting with an organization’s social media. Having a good website can also help a nonprofit expand its reach and attract more potential donors. It can also help the organization share information about its programs and services.

  1. Make Interesting Multimedia

Instead of writing long emails or Facebook posts about everything that’s happening in the organization, use interactive or video content to help your website visitors engage with your message. Use various forms of media to capture the attention of your audience and make them engage with your content. Doing so can help keep your website visitors coming back to it. One of the most important factors that you should consider when it comes to developing multimedia content for your website is ensuring that it meets accessibility standards. Having a well-designed and executed website can also help boost the donations of your organization.

  1. Be Authentic

Trust and transparency are becoming more important to donors due to the increasing number of questions they have about the messages that are presented to them. For instance, Gen X and millennials have grown up questioning the messages that are presented to them. Having peer testimonials can also help boost the credibility of your message.

  1. Make New Donors Feel Valued

One of the most important factors that you need to consider when it comes to converting one-time donors into recurring supporters is finding a way to make them part of the organization’s long-term strategy. Having a donor stewardship plan can help you develop a strategy that will allow them to follow the donations they make.

A donor stewardship plan can also help you develop a strategy that will allow you to engage with one-time donors in a variety of ways. It can help you identify the types of people who are interested in giving, as well as the times and activities that they can participate in.

Fundraising Tips for Nonprofits

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On May 26, 2022

In Muhammad Babangida, Philanthropy

A successful nonprofit fundraising campaign is a vital part of any organization’s operations. It can help raise awareness for a cause and attract more donors.

It can be a daunting task for a charitable organization to raise money. Since it’s likely that your primary source of income is through donations, fundraising can be a long and challenging process.

Nonprofit fundraising should be learned and mastered. Having a well-designed fundraising plan can help prepare your volunteers and ensure that the organization is successful. Here are some crucial steps to follow.

  1. Set Goals and Plan Messaging

Before you start a fundraising campaign, it’s important to set goals and objectives. These should include the end goal and the overall plan for the year.

Before setting a fundraising goal, it’s important to determine the organization’s needs. Then, return to the mission statement to figure out what the money will be used for.

Your mission statement should also be written to guide the donors’ questions about the organization’s goals and mission. Having a clear and concise mission statement can help raise awareness about the organization and its work.

Make sure to also tell the stories of the people who you help. A study conducted in 2010 revealed that most donors choose to give due to their own preferences and personal experiences. A partiality for certain causes can also be triggered by a donor’s personal experiences. Having a compelling and uplifting story can also help motivate people to give.

Most donors research a charity before giving, so having a well-written and uplifting story on your website can also help boost donations.

  1. Make a List of Potential Donors

Before you start a fundraising campaign, it’s important to identify the people who are most likely to give to your cause. You can also enlist the help of your board members and volunteers to create a list of potential donors.

Having a well-written and uplifting story on your website can also help boost donations. Having a prospect list can also help guide your campaign promotion. It can be done through various forms of fundraising, such as social media, direct mail, and sponsorships.

  1. Plan Your Campaign

This step will help you determine the exact strategy and tactics that will help raise money for your cause. Having a clear understanding of the goals and the various ways that donors can give will help boost your fundraising efforts.

Before you start a fundraising campaign, it’s also important to determine how you’ll promote it. This step will help determine the various elements of the campaign that will be used to raise money for the organization.

Although the goal of a fundraising campaign is to raise money, it’s also important to determine how you’ll promote it. This step will help you develop a strategy and tactics that will work for your organization.

One of the most important steps that you should consider when it comes to establishing a fundraising campaign is to establish a recurring donation program. This can help boost donations and prevent you from having to spend a lot of money on ongoing fundraising. A monthly giving program can allow you to receive a steady stream of donations.

  1. Thank Donors

Although it’s important to establish a fundraising campaign, it’s also important to thank your donors and supporters. This can be done in a variety of ways, such as by sending a thank-you note. However, it’s also beneficial to build a stronger relationship with your donors.

Being loyal to your donors is as important as maintaining a good customer relationship. Having a strong relationship with them can help alleviate the pressure of fundraising. By being transparent about the details of the donations, your organization can continue to grow.

 

How Digital Marketing Skills Can Help Nonprofits: Part 2

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On May 4, 2022

In Community Engagement, Muhammad Babangida, Philanthropy

Here are more of the benefits of implementing digital marketing practices for your nonprofit organization!

 

  1. Instant Access for Stakeholders

Due to the rise of digital marketing, more and more nonprofits are now able to reach out to their stakeholders all around the world. Having an organizational website that is responsive is also important to ensure that its users can easily access it from anywhere.

Having a responsive website is also important to ensure that its users can easily access it from anywhere. Having the right software can also help ensure that the website can be easily accessed by all of its stakeholders. One of the most important factors that a company should consider is the availability of technology. Having the right tools can help automate certain functions of the organization.

Having a well-designed website can also help ensure that the organization’s stakeholders are receiving timely feedback. It can also help them feel like they are being heard.

  1. Real-Time Engagement

One of the most important factors that a company should consider when it comes to developing a website is the availability of social media platforms. Having a well-designed website can allow people to interact with the organization in real-time.

Having a well-designed website is also important for a company as it can help keep up with the constant feedback that its stakeholders are giving.

Artificial intelligence (AI) chatbots are also very useful for companies as they can help them retain and attract more customers. They can be developed using various techniques such as natural language processing, machine learning, and deep learning.

Having an AI chatbot can also help nonprofits collect valuable data by allowing them to personalize their messages. This can then be used to target their audience and increase their donations.

  1. Stakeholder Networking

Nonprofits need to regularly network with their various stakeholders as it is very important for them to be able to meet their potential donors and other supporters. However, due to the rise of digital space, it is now often unnecessary to meet them in person.

Social networking is also a great way for nonprofits to reach out to their various constituents. They should also be active and engaged in order to develop effective content.

Having a well-designed website can also help nonprofits save a lot of money by allowing them to host their events more efficiently. It can also help them cut down on the costs associated with printing and distributing flyers and other materials.

Digital marketing can also help nonprofits host their events more efficiently. It can also help them organize and manage their various activities. Having a well-designed website can also help them post content and send emails easily.

  1. Easy to Measure Success

Nonprofits need to know how their campaigns are performing in order to determine if they are reaching their goals. However, it is also possible that they are not reaching their potential due to factors outside of their control.

Having a well-designed website is also very important for any company as it can help them measure their performance. Aside from having a well-designed website, it can also be used to monitor various aspects of its operations.

Google Analytics is a great tool that can help monitor the performance of a website. It can tell you how many people are visiting it and what content they are interacting with. It can also help a company determine the exact demographics of its audience. It can then be used to improve its marketing efforts.

How Digital Marketing Skills Can Help Nonprofits: Part 1

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On May 4, 2022

In Community Engagement, Muhammad Babangida, Philanthropy

Unlike other businesses, nonprofit organizations are not focused on making money. Instead, they are committed to helping those in need. Nonprofits can easily reach out to their supporters through digital platforms. They don’t have to spend a lot of money on advertising, and they can use their platforms to promote their work.

The digital space is very cost-effective and can help nonprofits reach their potential audience. It can also help them raise funds without taking on excessive expenses. Nonprofits can also benefit from having a great website. It allows them to communicate with their potential donors and showcase their work.

Digital marketing can help boost a nonprofit’s visibility and provide more people with a chance to support them. Here are some of the key ways that digital marketing skills benefit nonprofits.

  1. Sharing Your Impact

Getting started with a good online presence is very important for a nonprofit. Having a well-designed site can help boost the organization’s visibility and attract more potential donors.

A good website design company can help a nonprofit create a well-designed and engaging platform. They will also make sure that the users have a good experience. Aside from creating a well-designed website, a good digital marketing agency can also help boost a nonprofit’s visibility through search engine optimization. This process can help create awareness for the organization and its services.

Digital platforms allow nonprofits to publicly share the impact they have on their community and make people more aware of the work they are doing.

  1. Inexpensive Exposure

Digital marketing allows companies with the deepest pockets to get the most exposure. Nonprofits, on the other hand, do not have the option of spending big on digital marketing.

Nonprofits should be able to explain how they use the money they have to donors. They should also make sure that they are not over-spending on digital marketing.

Even without spending a lot of money, digital marketing can still be very efficient for a nonprofit to build its brand. One of the most effective ways to do this is through content generation.

Another effective way to get noticed is through link building. A good link-building agency can help nonprofits find opportunities to appear on authority websites.

  1. Endless Opportunities

One of the biggest limitations of analog marketing is that it only allows a nonprofit to choose the media houses that are available.

Digital marketing is different though, as it allows nonprofits to reach their potential audience and promote their work in a multitude of ways. They can also use social media platforms to reach their target audience.

Aside from social media, a good digital marketing agency can also help a nonprofit create and manage various marketing strategies. Some of these include blog posts, videos, and case studies.

One of the most important factors that a company should consider when it comes to developing a website is the availability of various fundraising tools. Having the right tools can make it easier for people to give.

  1. Adaptable Marketing

Before the rise of the internet, conducting research on a nonprofit was very challenging. People had few options when it came to finding out about a certain organization. Today, having a well-designed website can help make it easier for people to find out more about the organization.

Having a robust digital presence is also important for nonprofits as it allows them to appear more credible online. Having a well-designed website can help people easily find information about a certain organization.

It is also important that the website is mobile-friendly. Having a responsive design can help ensure that the site can be easily accessed on different devices.

Small Steps for Community Improvement

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On March 31, 2022

In Community Engagement, Muhammad Babangida, Philanthropy

Many people don’t have time to volunteer for community projects amidst busy work schedules and family demands. However, even with busy schedules, there are still ways to make a difference in the community. Here are some small steps you can take to have a positive impact on your community.

1. Shop Local

You can also save money by shopping with local businesses. They often offer free gift-wrapping and delivery services, and a portion of their sales go to the local community.

2. Speak Positively of Your Community

Share positive aspects of your community with other people. Doing so will help boost the local economy and encourage more people to shop locally.

3. Attend Local Events

You can also support local organizations by attending a festival or other event. These are usually fundraisers for local non-profit organizations. By attending, you can help raise money for the organizations.

4. Speak Up to People in Power

Write a letter to your local elected officials and encourage them to make good decisions for the community. Doing so will make them feel valued and encourage them to make better decisions.

5. Cultivate Beauty

Put a plant on your front porch to spruce up the appearance of your home. Doing so will make it look better and make the whole neighborhood look more attractive.

6. Be Neighborly

Take time to cook dinner for an older neighbor and deliver a plate to her next door. Doing this will let you get to know the people in the neighborhood and ward off crime.

7. Collect Donations

You can also help the community by participating in school programs that collect toys, clothes, and food for the less fortunate.

8. Embrace Volunteer Opportunities

If your company has a volunteer program, encourage them to participate in local events and join a civic organization. Having employees represent the company at large events will help boost their visibility.

9. Pick Up Trash

Walk around the neighborhood and pick up any litter that’s left behind. This will help build up your energy and get in some exercise while also cleaning up the neighborhood.

Doing our part to improve the community strengthens our ties with our neighbors and demonstrates what it means to be a good citizen.

 

Growing Community Engagement For Your Small Business

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On November 5, 2021

In Community Engagement, Muhammad Babangida, Philanthropy

Just as your business is integral to building a thriving economy for your community, a community is vital to succeeding as a business at all. Community involvement allows businesses to build relationships with their consumer base, increase brand awareness, and further their visibility and outreach. No matter how it’s done, business owners should encourage community members to get involved with their business to build customer loyalty and increase the overall benefits for both the community and the business. 

 

That being said, it’s not as easy as someone snapping their fingers to create an engaged community, nor can a business expect its community to engage with it at every opportunity presented. Business owners need to put in work if they want their community to actively engage with them and further their presence in the community.

 

One thing many business owners forget is that their community is made up of people. Social media makes it easy to forget that a community is more than accounts on a screen; though beneficial, the human aspect of engagement should never be forgotten. This goes for both the consumer and the employees running the social media accounts: everyone is human, so everyone should be treated as such. Additionally, social media takes away the all-important face-to-face interaction that many clients and businesses need to build a lasting relationship. When possible to meet face-to-face safely, encourage in-person interactions, and take advantage of the human aspect of relationships.

 

Engagement doesn’t all fall onto the business owner, however. Employees are just as vital in creating community engagement and connecting with others, so they should be encouraged to become involved with local organisations related and unrelated to work. Connections aren’t kept to one place—they can form anywhere. It’s vital that businesses support their employees, then, so that they can pursue interests outside of work and create these lasting connections.

 

Another way to engage with the local community is by being completely transparent with customers and overcommunicating. If there are big changes coming to the business, communicate those changes and the reasoning behind said changes prompt; if possible, let people know about it in advance. Overcommunicating is better than under-communicating, and customers deserve to know what decisions are being made. If they are kept in the loop, they are much more likely to be supportive of a business. 

 

For the biggest impact on a community, business owners should get themselves involved in community initiatives. These can often be found on the local municipality website; cities, villages, and townships are likely to post important initiatives to their municipality site. If any questions arise, simply talk to the local city administrator or clerk to ask how to get involved.

How Your Company Can Include Philanthropy in its Culture

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On November 5, 2021

In Community Engagement, Muhammad Babangida, Philanthropy

Corporate philanthropy can be extremely beneficial not just for your community, but for your business’s visibility and reputation within the community you’re located in as well. Whether you’re volunteering in your community, supporting causes you care about, or donating to charitable causes, partaking in corporate philanthropy has an abundance of positive benefits that make it worth considering. You can build a strong sense of community with your employees and customers, give back to your community at large, and become more appealing to younger employees who seek out businesses that hold philanthropy in high regard. 

 

How can you start getting involved in corporate philanthropy?

 

An easy way to start on your business’s philanthropic journey is to offer volunteer time off to your employees. This will give your employees time to support organisations and causes that they hold dear to their hearts while not having to worry about using up precious PTO or taking an unpaid day off to get involved. Having volunteer time off, or VTO, will encourage your employees to become socially responsible and dedicate their time to charitable causes. It will also help attract and retain talented employees for your business.

 

More internally, corporate philanthropy should start with ethical labour practices. You must adopt fair pay for the work your employees put in—their time isn’t worth nothing, after all. Once you adopt ethical labour practices, you can go to your company’s social media pages and encourage your followers and other industry leaders to follow in your footsteps. You can even take it a step further by creating and hosting events that surround this topic for other companies.

 

Perhaps your product or service will be beneficial to others when offered charitably. Businesses can participate in philanthropy by offering their services to others pro bono; ideally, you’ll be offering these services to organisations that are involved in charity work. It’s a great way to build awareness for a cause you care about while helping those around you by doing something within your field of business.

 

Lastly, you could partner your business with a charitable organisation that means something to you. This will offer ongoing opportunities to become involved in philanthropic deeds and show your community that your business is committed to giving back. Charitable organisations can become an integral part of your business model and give new meaning to yourself, your products or services, and your efforts at large.

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