Community Engagement - Muhammad Babangida

In these days, everything has been made to be more mobile friendly. When you begin to think about this sort of mind set coupled with fundraising, it almost seems ridiculous to not involve the two together. Most everyone out there is attached to some sort of device all the time. Cell phones, tablets, and laptops are three of the most widely used devices in this era. If you are a nonprofit organization trying to drum up supporters and donors, mobile fundraising could be the way for you to get the job done.

Getting the Job Done

The use of mobile devices has dramatically increased in the past few years. With it, the way organizations earn donation money has changed as well. Many companies are making the switch to mobile fundraising. How does this work to help your company?

Well, mobile devices are checked regularly during the day. Since they are constantly being used, it makes sense to say that mobile fundraising is the most direct route toward getting the funds you need. Many of how mobile fundraising has begun are through the use of emails. There are multiple devices that allow you to read emails on that device, which then makes sense to send emails to reach the donors.

However, there is more to mobile fundraising than simply sending an email to a donor. There are tactics and strategies to getting the job completed and ensuring that the donors enjoy their experience and are willing to donate or donate a second time.

Strategies and Tactics

One of the most important things that an organization can use to improve their mobile fundraising is feedback. Without feedback, you won’t know how well the fundraising event went over, and you can even use this feedback to improve on your tactics for the future.

Feedback can also help with the next tactic, which is to understand the frequency of emails you need to send. Since many people do not like receiving multiple emails in succession from the same sender, it is ideal to decide upon a good rate to send your emails. Feedback can help with this.

The last tactic that is useful for mobile fundraising auctions. By hosting an auction, you can drum up support, awareness, and connections with multiple donors at once. You can even implement your mobile fundraising ideas to the auction to explain your organization and donation plans.

Conclusion

If you are searching for a great way to get support for your organization, mobile fundraising is a great place to start. You can be with the times, use the most direct routes, and easily get feedback from your donors all by using a mobile device.

Our immediate or extended environment is a source of success, happiness and much more. Whether one owns a business or works as a salaried person, he or she is largely dependent on the society for fulfilling his/her professional and personal needs.

Hence It is rather imperative and necessary that we share some part of our success, happiness and gains with the society. While many would see it as a nice gesture, the value that “giving” towards non-profit reasons would generate is priceless.

When you want to do something for your immediate or the larger society, there is no dearth of opportunities. Below are a few tips and ideas that will help you be happier, valued and reputed through the act of giving and donation-making.

In-Kind Donations

There are many things and items that we do not need, and they are there occupying our precious space. The best way of getting rid of such items is to donate them to those who can actually use them or to someone who is in need of them. Clothes, utensils, old electronics… the list of items that you can dispose at this very moment can be extensive if you could just look for them.

Fundraising For Solving A Crisis That Affects A Society

The recent trend towards societal donation now is to solve an actual crisis faced by a community. Many different organizations (both “for” and “non” profit), community members and groups and even public agencies collaborate and link with each other and do the fundraising rounds. The cash and resources generated are used in order to solve a problem or crisis that one segment or the whole of the society faces. While you need more efforts, planning and time here, the results have far-reaching consequences.

When you want to make it short, you can also indulge in the shorter “donation drives” and can generate some donations at the public and private functions by having your own private stall or canopy.

Prizing Those Who Deserve It

Donation can also be made towards the meritorious scholars, police/fire/ military/ health care and other staff and members and other personnel and agencies that have done some extraordinary work within the society. Those who indulge in the disaster-relief operations also need more resources, and you can extend your charity towards the victims of flood, earthquake and other disasters as well.

Financial Philanthropy

Both businessmen and individuals can actually donate cash and can indulge in financial philanthropy if their needs have been fulfilled and there are humongous profits and gains respectively.

For businesses, this gesture can be very fruitful in the long run as the society views the organizations favorably who actually do something for the poorest that also make a part of it. The business that donates cash will get an instant media coverage, an excellent PR coverage, and will be better involved within the community. Finances can also be donated to a charity organization or a local NGO (Non-Government Organization).

Muhammad Babangida is a committed philanthropist from Nigeria

Category: Community Engagement

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