Muhammad Babangida is a committed philanthropist from Nigeria

Tag: Social Media Influencers

Tools That Make Fundraising Collaboration Easier

Fundraising tools, like HootSuite, GreaterGiving, Springly, and GoFundMe, are designed to help organize and streamline the various steps involved in running a successful fundraising campaign. They can also minimize the amount of work your staff members must do to make the event successful.

Although there are many different fundraising tools, it’s important to note that some are comprehensive and can help you run a successful campaign. Others, however, are simpler and only provide a few features that allow you to manage a small amount of activity.

One of the most critical steps you can take is to organize an open forum for your organization’s staff members to discuss the various aspects of running a successful campaign.

One of your group members will be able to look into the various companies that offer these services and find out which will work best for your organization. Brands should also list their products’ top features and prices so that you can compare their offerings against your current needs and budget.


Canva has thousands of templates you can use to create engaging images, which can help capture the attention of your potential supporters. Canva also has tutorials and other resources to help you improve your skills in social media graphics. If you are running a social media campaign or planning to expand your reach, then boosting your visuals is essential.


It’s vital to consider when choosing fundraising software the ability to schedule your posts. With HootSuite, you can quickly implement various features, such as content scheduling. This tool can help you keep up with the latest trends in online fundraising.


Some organizations do not launch annual email fundraising campaigns. You can use an affordable service like MailChimp, which allows you to automate email delivery. It also offers professional templates to help build effective communications.

Crowdfunding Platforms


This tool has a simple dashboard that allows you to manage various aspects of your organization’s operations, such as sending thank-you emails and withdrawing funds. Unlike other platforms, this service does not have fees.

Since it was first established in 2010, the crowdfunding platform known as Gofundme has become one of the most popular platforms in the world. It allows individuals and organizations to raise money for various causes. You can start a campaign by adding a certain amount of money to your goal, create a story using photos, text, and video, and share it on social media.

Peer-to-Peer Fundraising Platforms


With the help of crowdfunding and peer-to-peer capabilities, you can reach out to your target audience and raise money for your cause through the platform known as Bonfire. It also allows nonprofit organizations to sell their merchandise. Through its simple point-and-click feature, you can create and sell various products such as t-shirts, water bottles, and sweatshirts.


QGiv is a software that supports various types of online fundraising, including peer-to-peer and online auctions. You can use it to manage multiple aspects of an organization’s operations, such as sending and receiving donations.


With Springly, you can manage all the tools you need to run an organization, including a complete CRM, fundraising capabilities, and communication tools. It also comes with an event management system. Since all of these components are in one software, it eliminates much of the heavy lifting involved in running an organization.

Greater Giving

This software supports both live and virtual events and provides various services for both types of fundraisers. Through its event services, you can connect with experts who can help you maximize the performance of your events.


GiveSmart is a sizeable online fundraising software that connects various aspects of an organization’s operations, such as its CRM and payment processing services. It can also handle virtual and live events. Its customer service team can answer questions and advise at any time.

Best Payment Processors for Nonprofits 

A payment processor is a must for any organization planning on holding a web-based fundraiser. It will ensure that they can accept donations online.


For registered nonprofit organizations, which can raise at least 80% of their income through donations, a discount is available from Stripe. This payment processing company also offers a variety of developer tools and advanced reporting capabilities.


Although Square doesn’t offer a discount to nonprofit organizations, it has a variety of free features. One of these is its customer management software, which is helpful for organizations that maintain a contact list and collect donations.


Nonprofits can utilize PayPal’s various resources, including a dedicated Donate button, recurring donation capabilities, and payment options. It also allows you to be included in its Giving Fund, which enables donors to find your organization. PayPal’s integrations with other software can be effortless.

One of the most critical factors that any organization should consider when choosing online fundraising software is the ability to manage its donor information. Before you sign up for a platform, thoroughly understand its features and how it can help you collect donations.

In addition to helping organizations maximize their donations, this software helps them improve efficiency by integrating and automating various aspects of their operations. This can allow them to work more efficiently and effectively with their team members.


Understanding Trends in Online Fundraising

Americans are very giving as a culture. As technology evolves, it’s become important to target potential donors online. One example of this is the COVID-19 epidemic. Where traditionally many museums and other non-profits hosted big parties to raise money, many of those events have gone online. Organizations that have been light on their feet and quick to adapt have been able to continue to raise funds in spite of social distancing.


 Text-to-donate has also grown as a way to reach donors, particularly younger ones. People today are increasingly attached to their mobile phones. Smartphones have become the main place people organize their lives in many ways. And donors are willing to give via text in many cases. Organizations like the Red Cross have utilized this model with great success. Donors text a specific number, usually a 5-digit code. Donors are also willing to give to smaller, local charities they feel personally connected to with this model. Of course, it’s important to make sure donors are aware an organization is able to accept funds this way. Messaging via email or postal mail is a great way to make them aware of this. There are different software programs available to set this up. 


 Peer-to-peer fundraising is also a wonderful way for charities to increase online donations. Peer-to-peer means that people from the community ask their friends and family for donations. This is often done as a birthday fundraiser on platforms like Facebook. It’s a great way to keep giving at the forefront of a donor’s minds.

Finding Social Influencers For a Non Profit

Many people spend lifetimes looking for a cause they feel worthy of sinking their teeth and efforts into. Once discovered or created, in the hearts of people who participate in these foundations, each cause deserves all the attention and funding in the world. Gathering resources and contacts in order to build up the non-profit’s financial side can be daunting and at times vexing. In an age saturated with multimedia access, where every pocket has digital communication, information, and advertising, the power of a social influencer is hard to ignore.

Why use a social influencer?

In a nut shell, a social influencer is someone with a large online following. With that following comes the ability to sway the opinion of others. A productive social influencer should have the following:

How do you choose an influencer for your cause?

  • A sincerity and trustworthy nature that carries their followers across expansive time frames as opposed to moments of shock value and spectacle.
  • They should have a densely populated following across multiple platforms. Things like Twitter, Facebook, or Instagram draw in different crowds, so to have a high number of followers in each means the influencer’s reach is vast and varied.
  • When a social influencer is engaged with their followers, when throw out a call to action for a non-profit, event, fundraiser, etc. their fans are more likely to be active and contribute to those events. The engagement should be active on both sides in order for results to flourish.

Measure the influencer’s social impact

There are a number of websites available that analyze an influencer’s influence and will provide you with a rating. A low score would indicate they don’t have a tangible effect.

Follow them

Sometimes the best way to get a feel for an influencer and get a feel for their impact is to follow them yourself.

Seek out appropriate influencers

To choose an influencer that primarily deals with health and wellness for a charity that hopes to raise money for big cat conservation would be a disparity of motives. You want your cause to match what the influencer influences.

Organize options after searching for them online

Searching specific topics, hashtags, and articles is a great way to track down like minded people. Organize those people into a chart in order of preference or perhaps in order of potential influence power. This will help you develop a plan of attack to establish connections.

Contact them

After getting a feel for who you want to work with, reach out. Odds are if your cares and goals are on the same page, they’d love to raise money or awareness for a worthy cause.

At the end of the day, a social influencer can carry a powerful impact when it comes raising awareness and funding for any given non-profit. Don’t be afraid to put the neck of your cause on the line and see how it can be elevated and benefited by the power of an influencer.

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