Muhammad Babangida is a committed philanthropist from Nigeria

Tag: Mobile Fundraising

Nonprofit Scams to Be Aware Of

Nonprofit organizations play a crucial role in addressing social and humanitarian issues, relying on the generosity of donors to support their missions. However, the noble intentions of donors can sometimes be exploited by individuals or groups engaging in nonprofit scams. These scams undermine trust, divert resources from legitimate causes, and can have far-reaching negative impacts.

Donors and the general public need to be aware of common nonprofit scams to ensure their contributions are genuinely making a positive impact.

Fake Charities:

Scammers create fictitious nonprofits with names that closely resemble well-known, legitimate organizations. These fake charities often claim to support prevalent causes, exploiting donors’ desire to contribute to important issues.

High-Pressure Tactics:

Some scammers use aggressive tactics, such as cold calls, emails, or even door-to-door visits, to pressure individuals into donating quickly. Legitimate nonprofits respect donors’ decisions and provide ample time to research and make informed choices.

Emotional Appeals:

Scammers often use heart-wrenching stories and emotional appeals to manipulate donors’ emotions and prompt immediate donations. While emotional connections to causes are natural, verifying the authenticity of the organization and its claims before contributing is essential.

Misuse of Funds:

Scammers sometimes collect funds to support a specific cause but divert the money for personal gain. Transparent nonprofits provide financial reports demonstrating how funds are allocated to various programs and initiatives.

Impersonation of Legitimate Organizations:

Scammers might impersonate legitimate nonprofits by sending fake emails, creating fake social media profiles, or setting up fraudulent websites.

Overhead Fee Scams:

Some scammers claim that significant donations go toward administrative costs and overhead fees rather than the intended cause. Transparent nonprofits disclose how donations are used and balance administrative costs and program expenses reasonably.

Inaccurate Tax Deduction Claims:

Fraudulent nonprofits might promise exaggerated tax deductions for donations, exploiting individuals’ desire to receive tax benefits for their generosity.

Prize or Sweepstakes Scams:

Scammers send unsolicited communications claiming donations will enter individuals into a sweepstakes or contest. Legitimate nonprofits do not use donations as an entry fee for such contests.

Fake Disaster Relief:

Scammers exploit people’s willingness to help by creating fake relief funds during natural disasters or emergencies. To ensure your donations reach those in need, contribute to well-known and reputable disaster relief organizations.

Lack of Transparency:

A genuine nonprofit maintains transparency by providing information about its board members, financial reports, and accomplishments. Scammers often avoid giving such details to prevent their fraudulent activities from being uncovered.

Protect yourself from nonprofit scams by following these guidelines:

Research Thoroughly:

Before donating, research the organization’s name, mission, and reputation.

Use Secure Payment Methods:

When donating online, use secure payment methods and avoid sharing personal or financial information through unsecured channels.

Check for Accreditation:

Look for accreditation from reputable organizations, such as the Better Business Bureau (BBB) or the GuideStar Seal of Transparency, which indicate a nonprofit’s legitimacy and transparency.

By staying vigilant and informed, donors can protect themselves from falling victim to nonprofit scams and ensure their contributions positively impact the causes they care about.

Tools That Make Fundraising Collaboration Easier

Fundraising tools, like HootSuite, GreaterGiving, Springly, and GoFundMe, are designed to help organize and streamline the various steps involved in running a successful fundraising campaign. They can also minimize the amount of work your staff members must do to make the event successful.

Although there are many different fundraising tools, it’s important to note that some are comprehensive and can help you run a successful campaign. Others, however, are simpler and only provide a few features that allow you to manage a small amount of activity.

One of the most critical steps you can take is to organize an open forum for your organization’s staff members to discuss the various aspects of running a successful campaign.

One of your group members will be able to look into the various companies that offer these services and find out which will work best for your organization. Brands should also list their products’ top features and prices so that you can compare their offerings against your current needs and budget.

Canva

Canva has thousands of templates you can use to create engaging images, which can help capture the attention of your potential supporters. Canva also has tutorials and other resources to help you improve your skills in social media graphics. If you are running a social media campaign or planning to expand your reach, then boosting your visuals is essential.

HootSuite

It’s vital to consider when choosing fundraising software the ability to schedule your posts. With HootSuite, you can quickly implement various features, such as content scheduling. This tool can help you keep up with the latest trends in online fundraising.

MailChimp

Some organizations do not launch annual email fundraising campaigns. You can use an affordable service like MailChimp, which allows you to automate email delivery. It also offers professional templates to help build effective communications.

Crowdfunding Platforms

GoFundMe

This tool has a simple dashboard that allows you to manage various aspects of your organization’s operations, such as sending thank-you emails and withdrawing funds. Unlike other platforms, this service does not have fees.

Since it was first established in 2010, the crowdfunding platform known as Gofundme has become one of the most popular platforms in the world. It allows individuals and organizations to raise money for various causes. You can start a campaign by adding a certain amount of money to your goal, create a story using photos, text, and video, and share it on social media.

Peer-to-Peer Fundraising Platforms

Bonfire

With the help of crowdfunding and peer-to-peer capabilities, you can reach out to your target audience and raise money for your cause through the platform known as Bonfire. It also allows nonprofit organizations to sell their merchandise. Through its simple point-and-click feature, you can create and sell various products such as t-shirts, water bottles, and sweatshirts.

QGiv

QGiv is a software that supports various types of online fundraising, including peer-to-peer and online auctions. You can use it to manage multiple aspects of an organization’s operations, such as sending and receiving donations.

Springly 

With Springly, you can manage all the tools you need to run an organization, including a complete CRM, fundraising capabilities, and communication tools. It also comes with an event management system. Since all of these components are in one software, it eliminates much of the heavy lifting involved in running an organization.

Greater Giving

This software supports both live and virtual events and provides various services for both types of fundraisers. Through its event services, you can connect with experts who can help you maximize the performance of your events.

GiveSmart

GiveSmart is a sizeable online fundraising software that connects various aspects of an organization’s operations, such as its CRM and payment processing services. It can also handle virtual and live events. Its customer service team can answer questions and advise at any time.

Best Payment Processors for Nonprofits 

A payment processor is a must for any organization planning on holding a web-based fundraiser. It will ensure that they can accept donations online.

Stripe

For registered nonprofit organizations, which can raise at least 80% of their income through donations, a discount is available from Stripe. This payment processing company also offers a variety of developer tools and advanced reporting capabilities.

Square

Although Square doesn’t offer a discount to nonprofit organizations, it has a variety of free features. One of these is its customer management software, which is helpful for organizations that maintain a contact list and collect donations.

PayPal

Nonprofits can utilize PayPal’s various resources, including a dedicated Donate button, recurring donation capabilities, and payment options. It also allows you to be included in its Giving Fund, which enables donors to find your organization. PayPal’s integrations with other software can be effortless.

One of the most critical factors that any organization should consider when choosing online fundraising software is the ability to manage its donor information. Before you sign up for a platform, thoroughly understand its features and how it can help you collect donations.

In addition to helping organizations maximize their donations, this software helps them improve efficiency by integrating and automating various aspects of their operations. This can allow them to work more efficiently and effectively with their team members.

 

Fundraising Tips for Nonprofits

A successful nonprofit fundraising campaign is a vital part of any organization’s operations. It can help raise awareness for a cause and attract more donors.

It can be a daunting task for a charitable organization to raise money. Since it’s likely that your primary source of income is through donations, fundraising can be a long and challenging process.

Nonprofit fundraising should be learned and mastered. Having a well-designed fundraising plan can help prepare your volunteers and ensure that the organization is successful. Here are some crucial steps to follow.

  1. Set Goals and Plan Messaging

Before you start a fundraising campaign, it’s important to set goals and objectives. These should include the end goal and the overall plan for the year.

Before setting a fundraising goal, it’s important to determine the organization’s needs. Then, return to the mission statement to figure out what the money will be used for.

Your mission statement should also be written to guide the donors’ questions about the organization’s goals and mission. Having a clear and concise mission statement can help raise awareness about the organization and its work.

Make sure to also tell the stories of the people who you help. A study conducted in 2010 revealed that most donors choose to give due to their own preferences and personal experiences. A partiality for certain causes can also be triggered by a donor’s personal experiences. Having a compelling and uplifting story can also help motivate people to give.

Most donors research a charity before giving, so having a well-written and uplifting story on your website can also help boost donations.

  1. Make a List of Potential Donors

Before you start a fundraising campaign, it’s important to identify the people who are most likely to give to your cause. You can also enlist the help of your board members and volunteers to create a list of potential donors.

Having a well-written and uplifting story on your website can also help boost donations. Having a prospect list can also help guide your campaign promotion. It can be done through various forms of fundraising, such as social media, direct mail, and sponsorships.

  1. Plan Your Campaign

This step will help you determine the exact strategy and tactics that will help raise money for your cause. Having a clear understanding of the goals and the various ways that donors can give will help boost your fundraising efforts.

Before you start a fundraising campaign, it’s also important to determine how you’ll promote it. This step will help determine the various elements of the campaign that will be used to raise money for the organization.

Although the goal of a fundraising campaign is to raise money, it’s also important to determine how you’ll promote it. This step will help you develop a strategy and tactics that will work for your organization.

One of the most important steps that you should consider when it comes to establishing a fundraising campaign is to establish a recurring donation program. This can help boost donations and prevent you from having to spend a lot of money on ongoing fundraising. A monthly giving program can allow you to receive a steady stream of donations.

  1. Thank Donors

Although it’s important to establish a fundraising campaign, it’s also important to thank your donors and supporters. This can be done in a variety of ways, such as by sending a thank-you note. However, it’s also beneficial to build a stronger relationship with your donors.

Being loyal to your donors is as important as maintaining a good customer relationship. Having a strong relationship with them can help alleviate the pressure of fundraising. By being transparent about the details of the donations, your organization can continue to grow.

 

Understanding Trends in Online Fundraising

Americans are very giving as a culture. As technology evolves, it’s become important to target potential donors online. One example of this is the COVID-19 epidemic. Where traditionally many museums and other non-profits hosted big parties to raise money, many of those events have gone online. Organizations that have been light on their feet and quick to adapt have been able to continue to raise funds in spite of social distancing.

 

 Text-to-donate has also grown as a way to reach donors, particularly younger ones. People today are increasingly attached to their mobile phones. Smartphones have become the main place people organize their lives in many ways. And donors are willing to give via text in many cases. Organizations like the Red Cross have utilized this model with great success. Donors text a specific number, usually a 5-digit code. Donors are also willing to give to smaller, local charities they feel personally connected to with this model. Of course, it’s important to make sure donors are aware an organization is able to accept funds this way. Messaging via email or postal mail is a great way to make them aware of this. There are different software programs available to set this up. 

 

 Peer-to-peer fundraising is also a wonderful way for charities to increase online donations. Peer-to-peer means that people from the community ask their friends and family for donations. This is often done as a birthday fundraiser on platforms like Facebook. It’s a great way to keep giving at the forefront of a donor’s minds.

Why Mobile Fundraising is Important

In these days, everything has been made to be more mobile friendly. When you begin to think about this sort of mind set coupled with fundraising, it almost seems ridiculous to not involve the two together. Most everyone out there is attached to some sort of device all the time. Cell phones, tablets, and laptops are three of the most widely used devices in this era. If you are a nonprofit organization trying to drum up supporters and donors, mobile fundraising could be the way for you to get the job done.

Getting the Job Done

The use of mobile devices has dramatically increased in the past few years. With it, the way organizations earn donation money has changed as well. Many companies are making the switch to mobile fundraising. How does this work to help your company?

Well, mobile devices are checked regularly during the day. Since they are constantly being used, it makes sense to say that mobile fundraising is the most direct route toward getting the funds you need. Many of how mobile fundraising has begun are through the use of emails. There are multiple devices that allow you to read emails on that device, which then makes sense to send emails to reach the donors.

However, there is more to mobile fundraising than simply sending an email to a donor. There are tactics and strategies to getting the job completed and ensuring that the donors enjoy their experience and are willing to donate or donate a second time.

Strategies and Tactics

One of the most important things that an organization can use to improve their mobile fundraising is feedback. Without feedback, you won’t know how well the fundraising event went over, and you can even use this feedback to improve on your tactics for the future.

Feedback can also help with the next tactic, which is to understand the frequency of emails you need to send. Since many people do not like receiving multiple emails in succession from the same sender, it is ideal to decide upon a good rate to send your emails. Feedback can help with this.

The last tactic that is useful for mobile fundraising auctions. By hosting an auction, you can drum up support, awareness, and connections with multiple donors at once. You can even implement your mobile fundraising ideas to the auction to explain your organization and donation plans.

Conclusion

If you are searching for a great way to get support for your organization, mobile fundraising is a great place to start. You can be with the times, use the most direct routes, and easily get feedback from your donors all by using a mobile device.

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