If you are doing charity, then you should consider using Facebook live. You may be able to get more support for your charity if you use Facebook live. It is estimated that 80 percent of people would rather watch a video than read a blog. Facebook live videos get 10 times more comments than blog posts. Additionally, Facebook prefers live content over any other type of content.
Facebook live allows you to reach a live audience. Your friends can share the video with their friends, which allows you to get the message out more quickly. There are several ways that you can use Facebook live for your charity.
Behind the Scene Stream
You can show people exactly what they will be supporting by doing a live video. For example, you are raising money to help build a new retirement community. You can give people a behind-the-scenes look of what is already being done.
Explanatory Stream
You can make a live-stream where you sit down and explain exactly what you are trying to do. You can also provide information for people who need help with things like filling out forms.
Q & A Stream
Cancer Research UK was raising money in 2012 to support a 14-year-old girl who was suffering from a rare form of cancer. The girl was able to increase the funds raised by having a live Q & A. She answered questions that people had about her cancer.
Me TV Streams
You can tell a story about your cause. You can also talk about things that are not discussed in the mainstream media.
Event Streams
If you have events for your charity, then you can also live-stream them. The proceeds from the Mile Cheer Point at the London Marathon were used to support the Macmillan Cancer Support. The event was live-streamed.
Storyful Streams
Live-streaming should not be a one-time event. It is something that you should be doing over the course of a few weeks or months. For example, you can use your live-stream videos to update people on the progress that is being made thanks to their support and donations.
For example, you are raising money to support cancer research. You can do a live-stream of someone getting their cancer treatments. If you are raising money for a soup kitchen, then you can live-stream people getting their meals.
Cute Animals
Everyone loves animals, so you can get more support by having them in your videos.
Keep in mind that live-streaming is not for every situation. There are some videos that are best scripted and edited.