Muhammad Babangida is a committed philanthropist from Nigeria

Tag: Donor Intent

Engaging with Nonprofit Donors

Although every contribution is essential to a nonprofit, recurring donors are the organization’s most valuable asset. They are the ones who give year after year and are typically cheaper to acquire than one-time donors. They also give 42% more annually. Nonprofits can also benefit from the lower cost of acquiring and retaining these types of donors.

Over a lifetime, recurring donors can give more than one-time donors. They are also more likely to give more than they did one year ago. However, this type of giving requires more than just a set strategy and a good website. It involves cultivating a relationship with the donors and making them feel valued.

The concept of donor engagement refers to the interactions between a nonprofit and its donors. It involves developing a strategy that includes the various activities and methods that you use to make sure that the donors feel valued and that they are receiving the best possible service.

Aside from regular donations, having a well-designed and executed donor engagement strategy can also help nonprofits secure in-kind gifts, as well as other support. It can also encourage more giving by sharing your message with potential new donors. Having a good website can also help a nonprofit expand its reach and attract more potential donors.

  1. Utilize Social Media

One of the most frequent actions that a donor takes is interacting with an organization’s social media. Having a good website can also help a nonprofit expand its reach and attract more potential donors. It can also help the organization share information about its programs and services.

  1. Make Interesting Multimedia

Instead of writing long emails or Facebook posts about everything that’s happening in the organization, use interactive or video content to help your website visitors engage with your message. Use various forms of media to capture the attention of your audience and make them engage with your content. Doing so can help keep your website visitors coming back to it. One of the most important factors that you should consider when it comes to developing multimedia content for your website is ensuring that it meets accessibility standards. Having a well-designed and executed website can also help boost the donations of your organization.

  1. Be Authentic

Trust and transparency are becoming more important to donors due to the increasing number of questions they have about the messages that are presented to them. For instance, Gen X and millennials have grown up questioning the messages that are presented to them. Having peer testimonials can also help boost the credibility of your message.

  1. Make New Donors Feel Valued

One of the most important factors that you need to consider when it comes to converting one-time donors into recurring supporters is finding a way to make them part of the organization’s long-term strategy. Having a donor stewardship plan can help you develop a strategy that will allow them to follow the donations they make.

A donor stewardship plan can also help you develop a strategy that will allow you to engage with one-time donors in a variety of ways. It can help you identify the types of people who are interested in giving, as well as the times and activities that they can participate in.

Is it Important to Reward Donors?

The short answer is yes, it is extremely important to reward donors! When an organization takes the time to reward its donors, they create a long-lasting healthy relationship where both parties feel valued. What exactly is an appropriate donor reward? Keep reading to find out.

 

When considering a donor reward, it is important that the reward does not make the impression that the organization is wasting the donor’s money. The reward needs to be meaningful. This means that the person or organization giving the gift will have to go a bit deeper than a mug, t-shirt, or magnet.

 

One great way to make a connection through a reward is to show that a lot of time has been put into it. For example, make a journal and make specific entries throughout the year that reflect what the donor’s money is helping to do. This will need to be specific for each donor, so get a plan before getting started! Remember, handwritten is always more meaningful than something that is typed. If the time is available, go ahead and handwrite the journal entries.

 

Remember to show personality through the entries. Act as if you are writing to a friend. This will create a conversational tone to the journal and create a deeper connection with the donor. After the donor explores the journal, they’ll feel great knowing where their money went. They’ll also likely look forward to reading another journal next year! This is a great way to form a long-lasting relationship with donors.

 

If the organization has too many donors to provide each one with a handwritten journal, this idea can easily be taken to a digital level. Create a password protected webpage that can serve as a digital journal. Reward your donors with the password so that they can read the journal entries at their leisure. This will serve as great motivation for the organization to keep the journal updates since donors can be checking it at any time. This is also a great way to provide donors with an exclusive look inside the organization. Plus, it is inexpensive for the organization itself!

 

Busting Myths Between New and Long Time Donors

When it comes to donations, some factors are predictable. Organizations, in fact, can benefit from having some level of predictability when account for the upcoming year’s income. However, myths can plague these predictions, and businesses want to make certain that they know what’s wrong with certain myths about new donors.

Unbridled Spending

One common assumption about new donors is that they will virtually engage in unbridled spending. Organizations might expect that these donors will be the only ones to provide tremendous sums since they are new in this business. However, evidence doesn’t necessarily support that claim. Donors both old and new may contribute in similar ways.

Longer Relationships

Businesses may often feel as though they can inspire longer relationships with new donors than with old ones. While the way the business owners act will likely play a role in the longevity of the relationship, the company’s own personal interests do too. The length of time that a relationship stays intact can vary, and it may have nothing to do with whether the company is old or new.

Riskier Beginnings

Another perception that organizations might have of new companies is that they are risky to rely on. Organizations might see an new business provide a generous donation but then remain skeptical if the business can continue with such donations in the future. However, organizations should remember that new companies may have tremendous financial support. They may also have started as a smaller businesses that has been growing itself into a giant for decades. Getting to know the history of donors can help companies to determine if they can rely on them in the future.

Modern Methods of Payment

Companies may also assume that newer entities are ready to use more modern methods of payment. For example, they may think nothing of sending donations through online payment services or via apps. However, when entities are making large donations, they may prefer to use paper methods. Staying open to different methods of payment and allowing for these channels can help a company to garner donations on a regular basis and to encourage them from a variety of different places.

Making assumptions about new donors is not the best idea because doing so closes off people to possibilities. Keeping an open mind is one of the best ways to prevent myths from getting in the way of potential donors from all types of businesses.

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