Muhammad Babangida is a committed philanthropist from Nigeria

Tag: digital approach

Digital Strategy for Nonprofits in 2023

Digital marketing has become a powerful tool that businesses can use to reach out to their customers worldwide. It can help them establish a strong relationship with their customers, expand their global reach, and boost brand awareness. There are a several digital marketing tools that you can use to grow your business, such as social media marketing and email marketing.

Compared to traditional marketing, digital marketing is more cost-effective. It can also reach a wider audience since almost 4.57 billion people worldwide use the internet. It allows non-profits with small budgets to reach even more people than before.

Non-profit organizations focus on raising awareness and increasing their mass following. Digital marketing can help these organizations do just that. 


SEO Authority

One of the most critical steps a non-profit organization should take when it comes to digital marketing is creating a website. This is the first place potential customers will go when searching for information about the organization.

Having other companies and organizations link back to your site can help boost your chances of ranking high in search engines. You can hire an agency to build links for you or create them yourself.

Engage Viewers

One of the most effective ways to boost the click-through rate of your targeted emails is by adding videos. Creating emotionally engaging videos can help your viewers feel connected to the message you’re trying to convey.

According to a survey by Wyzowl, over 85% of businesses use video marketing as their primary tool for digital marketing. Including video in your digital marketing efforts is very important. You can create a YouTube channel for your organization or post a video on your website.


One of the most effective ways to drive traffic to a website is through pay-per-click advertising. For non-profit organizations, Google Grants can be a great source of funds. Through this program, businesses can use pay-per-click advertising without a huge investment.

After verifying your Google Grants account, you can promote your organization and initiatives for free. This will allow you to get direct traffic to your website. You can consider what your audience is looking for through the data collected.

Interact More with Readers

One of the most effective ways to boost the click-through rate of your digital marketing efforts is through retargeting. Non-profit organizations commonly use this method to attract and retain viewers who have already visited their websites.

Deliver Your Message

A personalized email campaign is one of the most effective ways to deliver messages to your audience. This method allows you to segment your audience and create a customized message for each individual.

This method allows you to create a personalized email campaign with a solid call to action and gets your messages delivered to the right individuals.

With the help of email marketing tools like MailChimp, you can easily create and manage effective email campaigns for non-profit organizations. The company offers a 15% discount on its services to non-profit organizations.

Non-profit organizations can benefit from digital marketing, as it can help boost their brand awareness and increase their number of donors. It is also perfect for small and large non-profit businesses, allowing them to reach their potential customers.

Transforming Your Philanthropy’s Digital Approach

In 2019, Blackbaud prepared their “Status of UK Fundraising Report,” where they asked Britain-based charities about some of the challenges they anticipated facing in the philanthropy sector over the next three years. A third of the charitable organizations surveyed expressed concern over feeling like they did not have the right tools and technology to reach potential donors. 42% of charities surveyed indicated that their biggest future challenge would be recruiting and retaining high-quality employees, and almost half of the non-profits Blackbaud interviewed suggested that keeping pace with new technological innovations would be extremely challenging over the next few years.


While all of these concerns pose legitimate challenges to Britain’s top philanthropic organizations, there is one strategy that can solve all of these problems — digital transformation


The Benefits of Digital Transformation

If you’re unfamiliar with digital transformation in the philanthropic space, digital transformation simply means finding ways to utilize technology in order to make an organization’s work-flow more efficient and effective. The reason why experts have called it “digital transformation” is that when businesses utilize these processes correctly, they have the ability to positively transform their company.


How Non-Profits Can Utilize Digital Transformation

Although digital transformation sounds elaborate, digital transformation initiatives are very easy to implement and can be very effective for British philanthropic organizations wanting to improve their digital presence moving forward.


Charities located in the United Kingdom will be pleased to know that digital transformation is great if a company wants to streamline their day-to-day business routines. Just as importantly, digital transformation enhances employee communication, as well as helps to attract young talent. 


Obstacles and Challenges to Digital Transformation

While the benefits of digitally transforming a philanthropic organization can be tremendous, there are definitely challenges when any British non-profit attempts to change its digital systems. 


One challenge United Kingdom-based philanthropic organizations will likely face is changing systems that have been in place for many years. For example, many charities utilize dated payment transaction platforms to obtain donations from supporters.


These charities have often used these now-obsolete software programs for over a decade, so it can be very difficult for these organizations to transform themselves digitally by installing new payment software on their website.

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